Brand Tone

Aspirational & Luxurious, Practical & Informative, Proudly British & Craft-Oriented, Customer-Focused & Helpful, Enthusiastic & Engaging

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Innovation & Design
• •Durability & Reliability
• •Space Efficiency
• •Transparency
• •Flexibility

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Luxurious but Accessible," "Expert but Friendly," "Innovative yet Traditional"), key messaging points, "do's and don'ts" for language, and specific vocabulary to use or avoid. This ensures everyone writing for the brand is aligned.
• •Prioritize "Handmade in Somerset" and "British Craftsmanship": Consistently weave these phrases into product descriptions, about sections, and marketing materials to reinforce the core value of quality and provenance.
• •Balance Aspiration with Practicality: While showcasing the luxury and relaxation aspects, always provide clear, concise information about dimensions, installation considerations, and the practical benefits (like space-saving and heat retention).
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," refer to tangible aspects like "advanced composite materials," "superior heat retention," "exceptional structural integrity," "30-year manufacturer's warranty," and the "artisanal British craftsmanship."
• •Maintain a Helpful and Customer-Centric Approach: Ensure all copy, especially in customer service interactions, FAQs, and guides, is clear, supportive, and addresses potential customer questions proactively, reflecting the positive customer service experiences reported.

Social Perception

Positive: Customers generally express high satisfaction with the product quality, the bathing experience, and customer service. The tubs are seen as a worthwhile investment for a luxurious and relaxing bath. Specialist Provider: Omnitub is recognized as a key UK manufacturer and supplier of deep-soaking, Japanese-style baths, filling a niche in the market. Problem Solver: Perceived as offering good solutions for those with limited bathroom space who still desire a proper soaking tub. Good Quality: The handmade nature and materials are associated with a high-quality, durable product.

Copy Examples

• •Headline: Transform Your Bathroom into a Sanctuary. Discover the Omnitub Difference. Body: Imagine stepping into a bath that envelops you in warmth, handmade in Somerset with unparalleled craftsmanship. Our deep soaking tubs offer luxurious full-body immersion, even in compact spaces. Explore our range and bring 30 years of guaranteed British quality to your home or project. Call to Action: View Our Collections / Request a Trade Brochure
• •Headline: Space-Saving Luxury: Deep Soaking Tubs, Expertly Crafted in the UK. Body: Don't let a smaller bathroom limit your dreams of a truly indulgent soak. Omnitub's Japanese-style deep baths are ingeniously designed for maximum comfort in minimal space. Handmade by artisans, each tub promises lasting quality and an exceptional bathing experience. Call to Action: Find Your Perfect Fit / Speak to a Specialist
• •Headline: The Art of Bathing, Perfected. Handmade in Somerset by Omnitub. Body: Experience the superior quality and timeless design of an Omnitub. Our skilled craftspeople pour their expertise into every deep soaking bath, ensuring exceptional heat retention, durability, and a flawless finish. Choose from over 35 sizes and endless colour possibilities. Call to Action: Design Your Bespoke Omnitub / Learn About Our Craftsmanship
• •Headline (for Trade Partners): Partner with Omnitub: Deliver Unrivalled Quality and Design to Your Clients. Body: Offer your clients the unique appeal of authentic, British-made deep soaking tubs. With Omnitub, you gain access to an extensive range, bespoke options, dedicated trade support, and products backed by a 30-year warranty. Elevate your bathroom projects with our exceptional quality. Call to Action: Open a Trade Account / Explore Our Trade Benefits
• •Social Media Post (with an image of a beautiful Omnitub installation): Text: Monday me-time, elevated. ✨ Our [Tub Model Name] tub, handmade with passion in Somerset, is the perfect centrepiece for ultimate relaxation. Deep, luxurious, and designed to last. What does your dream bathroom look like? #Omnitub #DeepSoakingBath #HandmadeUK #BathroomGoals #LuxuryBath #HomeSpa