Brand Tone

Informative, Educational, and Traditional

Brand Values

• •Education
• •Quality
• •Legacy/Heritage
• •Accessibility/Affordability
• •Customer Centricity
• •Accuracy

Best Practices

• •Prioritize Clarity and Accuracy: Given the educational nature of the products, all copy should be factually correct, clear, and easy to understand. Avoid jargon where possible or explain it if necessary.
• •Emphasize Educational Value: Consistently highlight how the products benefit learning, skill development, or understanding for students, children, or enthusiasts.
• •Maintain a Respectful and Knowledgeable Voice: The tone should reflect expertise in educational materials. Avoid overly casual slang or humor that might undermine the brand's traditional and authoritative stance.
• •Incorporate Heritage (Subtly): While not every piece of copy needs to mention 'since 1936,' the sense of established trust and experience should underpin the messaging. This can be done by using phrases like 'trusted by generations' or 'proven learning tools.'
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how these features translate into benefits for the user (e.g., 'detailed cartography for better exam preparation,' 'durable lamination for years of use').

Social Perception

Customers generally perceive the brand as a reliable source for good quality educational materials, especially maps, charts, and children's books, at reasonable prices. They are seen as a long-standing, established business.

Copy Examples

• •Headline: Unlock Your Child's Potential: Quality Educational Charts & Books Since 1936. Body: For generations, Indian Book Depot (Map House) has been a trusted partner in learning. Explore our meticulously crafted maps, engaging children's books, and detailed educational charts, designed to make knowledge accessible and enjoyable. Give your child the tools to succeed.
• •Headline: Master Geography with Our Expertly Designed Maps & Atlases. Body: Preparing for exams or simply curious about the world? Our accurate and up-to-date maps and atlases provide the clarity and detail you need. From political and physical maps of India to comprehensive world atlases, find your guide to discovery.
• •Headline: More Than Just Books, A Legacy of Learning. Body: Since 1936, Indian Book Depot (Map House) has been dedicated to fostering education. We believe in the power of quality learning materials to shape bright futures. Discover our heritage collection of educational resources.
• •Headline: Make Learning Fun & Effective! Body: Dive into our vibrant collection of children's activity books, storybooks, and educational charts. Designed to captivate young minds and simplify complex concepts, our resources support your child's learning journey every step of the way, at prices that make sense.
• •Headline: Your Trusted Source for Accurate Maps and Educational Supplies. Body: Need reliable maps for academic, personal, or professional use? Indian Book Depot (Map House) offers a wide selection of certified maps and high-quality educational charts. Shop with confidence for materials that inform and endure.