Brand Tone

inspirational, authentic, and resilient. It is deeply personal and often interwoven with spiritual reflections. The voice is not that of a large, impersonal company but of an individual sharing her life's passions and challenges. It is adventurous and rugged, yet also gentle and appreciative of nature's beauty, particularly the landscapes of Dartmoor. There is an undercurrent of humility and perseverance, stemming from her stories of starting small and overcoming personal and financial obstacles.

Brand Values

• •Adventure & Courage
• •Faith & Perseverance
• •Love for Nature & Animals
• •Authenticity & Resilience
• •Inspiration & Storytelling

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of adventure, faith, and a love for nature. Don't just sell a book; sell the story of courage behind it.
• •Use "I" and "My": Write from Tracey's first-person perspective. The brand's strength is its personal nature. The voice should always be hers, sharing her experiences and perspectives directly with the audience.
• •Weave in the Backstory: Periodically remind the audience of the brand's humble origins. Mentioning the "six postcards" or the "caravan" is powerful shorthand for resilience and authenticity.
• •Embrace Inspirational Language: Use words that evoke courage, faith, beauty, and perseverance. Frame products not just as items, but as sources of inspiration or windows into an adventurous life.
• •Keep it Authentic and Grounded: While inspirational, the tone should never feel slick or overly corporate. Mention specific, tangible details—the name of a pony, the feeling of the wind on the moor, a challenge faced on a journey—to keep the narrative grounded in real-world experience.

Social Perception

Tracey Elliot-Reep is perceived as a genuine and "indomitable" adventurer whose work is both beautiful and inspiring. Customers and followers express deep appreciation for the personal touches, such as signed books and handwritten notes, which reinforces the brand's authenticity. Her photography is consistently praised as "amazing," "stunning," and "glorious." Readers of her books connect strongly with the themes of adventure and faith, with many feeling personally encouraged and inspired by her stories of perseverance. She is seen as an authority on Dartmoor ponies and a passionate advocate for the region. The local community and specialized media, like equine publications, view her as an accomplished photojournalist and a unique entrepreneur who has successfully merged her passions into a sustainable business.

Copy Examples

• •The Soul of Dartmoor, Delivered to Your Wall. Every month, a new window onto the wild beauty of Dartmoor. I've spent over 30 years exploring these rugged landscapes, camera in hand, waiting for that perfect light on a solitary tor or the powerful grace of a Dartmoor pony. This calendar is more than just dates; it's a collection of moments, a year-long journey through the place I call home. Bring the spirit of the moor into your home. Order yours today. #Dartmoor #LandscapePhotography #TraceyElliotReep
• •They said a journey like this was impossible. But faith isn't about seeing the whole path, it's about taking the first step. From the rugged highlands of Scotland to the sun-scorched plains of Spain, every one of my long-distance rides has been a lesson in perseverance and trust. My 'Riding by Faith' series shares the challenges, the miracles, and the incredible beauty I found along the way. If you've ever had a dream that felt too big, this is for you. Link in bio to find the books. #RidingByFaith #AdventureTravel #EquestrianLife #Inspiration
• •From a caravan on Dartmoor and just six postcards to a life of global adventure. For me, a camera is a way to capture courage, and a horse is the perfect companion for a journey of faith. I'm a photographer, author, and adventurer, and this is my story.
• •Meet Rainbow the Pony! What is life like for a foal on the farm? Join Rainbow the Dartmoor Pony and her friend Scamp the puppy as they explore the fields, meet the animals, and learn the lessons of the farm. Filled with real photographs and gentle stories, this book is perfect for early readers and a wonderful way to introduce your little ones to the joys of the countryside. A true story from our farm to your family.
• •A Story of Resilience... and a New Print Collection. Thirty years ago, my freelance career collapsed, leaving me with little more than a caravan, my dog, and a dream. It was from there that I created my first six postcards. That moment taught me that our greatest challenges often hide our true calling. It's that same spirit of resilience I see in the weathered hawthorn trees on Dartmoor, standing strong against the wind. Inspired by them, I'm releasing a new limited edition collection of prints celebrating the rugged beauty of perseverance. See the collection here.