Brand Tone

Personal and Passionate, Vibrant and Joyful, Premium and Assuring

Brand Values

• •British Craftsmanship
• •Quality and Durability
• •Nature-Inspired Creativity
• •Female Empowerment
• •Bringing Joy to the Home

Best Practices

• •Lead with 'Why': Start with the purpose—bringing joy, colour, and nature-inspired beauty into the home. Focus on the feeling the products evoke before detailing the features.
• •Maintain the Founder's Voice: Consistently use the first-person ("I," "my") to reinforce the personal, artist-led narrative. Sign off emails and messages with "Tracey x" to strengthen the connection.
• •Always Highlight Core Values: In every piece of copy, weave in at least one key value: "Made in the UK," "Hand-illustrated," "Female-led," "Designed to last," or "Inspired by nature." This repetition builds a strong brand identity.
• •Use Sensory and Emotive Language: Employ descriptive words like "Vibrant," "Luxurious," "Joyful," "Sophisticated," and "Cherished" to appeal to the customer's desire for a beautiful and emotionally resonant home environment.
• •Balance "Premium" with "Practical": While emphasizing luxury and quality, also mention the practical aspects like products being machine washable and durable, which appeals to customers who need homewares to be suitable for a bustling, real-life home.

Social Perception

Tracey Cooper is perceived as a high-quality, independent British designer brand with positive customer feedback, trusted and credible through media mentions, and authentic and personal due to the artist's direct involvement and relatable story.

Copy Examples

• •Say goodbye to bland and hello to beautiful! 🌿 I poured so much joy into illustrating this new Bumble Bee velvet cushion, inspired by the buzzing bees in my garden. It’s designed and crafted right here in the UK to bring a luxurious splash of nature and vibrant colour to your favourite armchair. Ready to make your home smile? Tap to shop. #TraceyCooperHomeware #BritishMade #ColourfulHome
• •Set your table with a piece of art. Each of my placemats begins as a hand-drawn illustration, celebrating the simple beauty of nature. Made with care in the UK, they are designed to be more than just practical; they’re conversation starters, built to withstand busy family dinners and bring a sophisticated, joyful touch to your home for years to come. Because every meal deserves to be beautiful.
• •Just in: Freshly picked designs from my sketchbook to your home!
• •I believe a home should be a reflection of you – full of life, colour, and joy. That’s why I started Tracey Cooper Homeware. From my little studio in Warwickshire, I hand-illustrate each design, aiming to capture the vibrant spirit of nature. It’s a labour of love, and every single piece is proudly made in Britain, ensuring it’s not just beautiful, but made to last.
• •Tired of mass-produced homeware? Discover a touch of British elegance. I’m Tracey, and I design vibrant, luxury homewares to bring joy to your everyday. Support a female-led UK business and invest in quality that lasts. Shop the collection and find a piece you’ll cherish.