Brand Tone

Authoritative and Educational, Trustworthy and Confident, Health-conscious and Caring, Natural and Scientific, Accessible and Engaging

Brand Values

• •Health and Well-being
• •Quality and Purity
• •Science and Research
• •Education and Empowerment
• •Customer Focus
• •Integrity and Trust
• •Sustainability
• •Innovation

Best Practices

• •Prioritize Education: Always aim to inform and empower the reader. Explain the 'why' behind the benefits of trace minerals, referencing scientific understanding in accessible language.
• •Emphasize Trust and Heritage: Consistently mention the 50+ years of experience, scientific backing, quality certifications, and the unique natural source of the minerals (Great Salt Lake) to build and maintain credibility.
• •Focus on Benefits, Backed by Features: Clearly articulate the positive impact the products can have on health and well-being (e.g., energy, hydration, recovery), and then connect these benefits to the specific features (e.g., full-spectrum ionic minerals, high absorption).
• •Maintain a Confident and Reassuring Voice: Use strong, positive language. The money-back guarantee is a powerful tool; integrate its sentiment into the copy to reassure customers about product efficacy and brand confidence.
• •Be Clear, Accessible, and Authentic: Avoid overly technical jargon where possible, or explain it simply. Ensure all claims are supportable and transparent. Reflect the brand’s commitment to natural ingredients and overall wellness. Use the rebrand's modern and relevant voice while retaining the core messages of trust and efficacy.

Social Perception

Customers perceive Trace Minerals positively due to efficacy, trust, high quality, natural source appreciation, and product variety. Some taste considerations and skepticism exist, but the overall sentiment is positive. The brand is seen as reputable and a leader in mineral supplements.

Copy Examples

• •Headline: Unlock Your Body’s Potential. Power Your Life with Essential Trace Minerals. Body: For over 50 years, Trace Minerals has been dedicated to remineralizing the world. Our scientifically backed formulas, sourced from the pristine Great Salt Lake, deliver the foundational elements your body needs to thrive. Feel the difference quality minerals can make.
• •Headline: Tired of Feeling Drained? It Might Be Minerals. Body: Modern diets and filtered water often lack the essential trace minerals vital for energy, hydration, and overall well-being. Trust America's #1 Trace Mineral Brand to replenish what you're missing. Our ConcenTrace® drops are pure, potent, and proven.
• •Headline: Build Your Health on a Stronger Foundation. Start with Trace Minerals. Body: Every cell in your body needs minerals to function optimally. From robust immunity to balanced mood and sustained energy, our expertly formulated supplements provide comprehensive mineral support, backed by research and our 'Feel the Difference or Your Money Back' guarantee.
• •Headline: More Than Just Supplements. A Commitment to Your Health Journey. Body: At Trace Minerals, we empower you with knowledge and high-purity products to take control of your health. Our natural, bioavailable minerals are designed for maximum absorption, helping you achieve your wellness goals, one drop at a time.
• •Headline: The Science of Nature, Bottled for Your Vitality. Body: Harness the power of nature's essential building blocks. Trace Minerals offers a comprehensive line of ionic trace minerals, sustainably sourced and rigorously tested for purity and potency. Elevate your health with the pioneers in mineral supplementation.