Brand Tone

Empowering, Transparent, Educational, Caring, Confident, Approachable

Brand Values

• •Transparency: Complete openness from farm to vagina. "No secrets. Just clean period care."
• •Sustainability: Commitment to regenerative agriculture, carbon neutrality, and plastic neutrality; protecting the planet.
• •Health & Wellbeing: Prioritizing body-safe, chemical-free products for menstrual health.
• •Ethical Sourcing & Production: Using U.S.-grown regenerative cotton and responsible manufacturing.
• •Empowerment & Education: Equipping individuals with knowledge to make healthier, more conscious choices.

Best Practices

• •Always Lead with Transparency: Whether it's an ingredient list, sourcing information, or impact metrics, be upfront and honest. Use phrases like "Here's what's inside," "Our promise to you," "Trace the journey."
• •Educate, Don't Just Sell: Frame product benefits within the larger context of health, sustainability, and ethical practices. Explain *why* regenerative cotton matters, *how* carbon neutrality is achieved.
• •Speak with Empowerment and Confidence: Address your audience as intelligent individuals capable of making informed choices. Position TRACE as the confident, clear solution they've been seeking. Avoid jargon where possible, or explain it clearly.
• •Infuse Care and Empathy: Acknowledge the concerns consumers have about conventional products and their health. Show that TRACE understands and provides a genuinely better alternative. Use "you" and "your" frequently to make it personal.
• •Use Language that Reflects Your Values: Consistently incorporate terms like "regenerative," "sustainable," "transparent," "body-safe," "planet-positive," "ethical." Ensure the language is hopeful and solution-oriented.

Social Perception

TRACE PERIOD CARE is perceived as a trustworthy, innovative, and highly ethical brand in the menstrual care space. Customers and the wider public likely see them as: A Leader in Sustainability, Advocates for Health, Authentic and Mission-Driven, Premium Quality, A Responsible Choice.

Copy Examples

• •Headline/Social Media Post: "Your Period. Your Body. Your Planet. TRACE offers radical transparency with 100% regenerative cotton period care. Know what you're using, from farm to vagina. #TraceYourTruth #RegenerativePeriodCare"
• •Product Description Snippet: "Experience the difference of regenerative cotton. Our tampons are not only free from toxins, dyes, and fragrances but are also plastic-neutral and carbon-neutral. Better for you, kinder to the Earth. Period."
• •Instagram Story Idea (Text over an image of a cotton field): "Did you know regenerative farming actually heals the soil? 🌿 That's why our cotton isn't just organic, it's regenerative. Learn more about our planet-positive promise! [Link to 'Our Difference' page]"
• •Email Subject Line: "No Secrets, Just Healthier Periods with TRACE."
• •Short Ad Copy: "Tired of mystery ingredients in your period care? TRACE it. We show you everything, from our regenerative U.S. cotton farms to your body. Make the switch to transparent, planet-positive periods today."