Brand Tone

informative, trustworthy, and health-conscious

Brand Values

• •Health and Wellbeing
• •Quality and Purity
• •Education and Empowerment
• •Scientific Backing
• •Customer Trust and Satisfaction
• •Innovation
• •Sustainability

Best Practices

• •Prioritize Education: Always aim to inform the customer about the benefits and science behind the minerals, rather than just making claims.
• •Emphasize Quality and Sourcing: Consistently highlight the natural origins (Great Salt Lake) and purity of ConcenTrace® and other ingredients.
• •Maintain a Confident, Reassuring Voice: Use language that conveys expertise and trustworthiness, reassuring customers about the product's efficacy and safety.
• •Focus on Empowerment: Frame messaging around helping customers achieve their health goals and take charge of their own wellbeing.
• •Be Transparent: Clearly communicate product information, including taste (for drops) and suggested usage, building trust through honesty.

Social Perception

Customers perceive Trace Minerals positively, often citing the effectiveness of their products, especially for issues like leg cramps, hydration, energy levels, and overall mineral deficiency. Many users express loyalty to the brand. The brand is seen as a reliable source for mineral supplements.

Copy Examples

• •Unlock your body's full potential. Our ConcenTrace® Mineral Drops provide the essential trace minerals your body needs to thrive, sourced directly from nature's ancient seabed. Feel the difference pure minerals can make.
• •Don't let mineral deficiency hold you back. Backed by 50 years of research, Trace Minerals is dedicated to helping you remineralize your world for optimal energy, hydration, and overall wellness. Invest in your health, naturally.
• •Fuel your life from the inside out. Our scientifically formulated supplements deliver a full spectrum of ionic trace minerals, crucial for everything from bone health to metabolic function. Trust Trace Minerals for quality you can feel.
• •Tired of feeling run down? Modern diets often lack essential trace minerals. Bridge the nutritional gap with our easy-to-use liquid supplements and reclaim your vitality. Your journey to a healthier you starts here.
• •More than just supplements, we offer a commitment to your wellbeing. With rigorous testing and a passion for purity, Trace Minerals empowers you to take control of your health with confidence. Discover the power of complete mineral balance.