Brand Tone

Whimsical, Enchanting, Artistic, Passionate, Playful, Joyful, Collector-Focused, Exciting, Friendly, and Engaging.

Brand Values

• •Artistry & Craftsmanship
• •Storytelling & Imagination
• •Joy & Creativity
• •Individuality & Uniqueness
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., whimsical, enchanting, artistic, joyful, friendly), "words we use," and "words we avoid." This ensures everyone writing for the brand is aligned.
• •Embrace Storytelling: Infuse product descriptions, social media posts, and even "About Us" sections with narratives that bring the dolls and their world to life, consistent with their "storytelling" value.
• •Use Evocative and Sensory Language: Employ words that appeal to the imagination and emotions, reflecting the "charm and wonder" of the dolls. Think "sparkling," "whispering," "dreamy," "meticulously detailed."
• •Maintain a Positive and Uplifting Voice: Even when addressing issues or providing information, keep the overall tone positive and focused on the joy and creativity the brand aims to inspire.
• •Engage Authentically with the Community: When responding to comments, reviews, or messages, use a friendly, appreciative, and slightly whimsical tone that reinforces the brand's personality and values customer connection.

Social Perception

Positive, Collectible & Desirable, Artistic & Well-Crafted, Engaging for Collectors, Good Customer Experience.

Copy Examples

• •Website Banner: "Unlock a world of wonder! Discover Inedible Doll's enchanting BJDs, where every detail tells a story and sparks pure joy."
• •Instagram Post (New Collection Launch): "Get ready to be captivated! ✨ Our new [Collection Name] has arrived, each doll meticulously crafted with love and a sprinkle of magic. Which enchanting friend will you welcome home first? #InedibleDoll #BJD #ArtDoll #NewCollection #ToyCollector #Whimsical"
• •Product Description Snippet: "Meet [Doll Name], a tiny dreamer with eyes full of starlight and a heart full of adventure. Crafted with exquisite detail, this little one is more than a doll – it’s a pocketful of joy waiting to inspire your imagination."
• •Email Newsletter Subject: "Psst... A Magical New Friend Awaits Inside! ✨"
• •Twitter Post (Community Focus): "We're so inspired by your incredible photos! 💖 Seeing our Inedible Dolls cherished in your collections brings us endless joy. Keep sharing your magical moments with #InedibleDollLove!"