Brand Tone

Expert, Innovative, Solution-Oriented, Professional, Approachable

Brand Values

• •Innovation
• •Quality
• •Expertise
• •Customer Enablement
• •Comprehensive Solutions
• •Collaboration & Network Building

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Expert, Innovative, Solution-Oriented, Professional, Approachable) with examples of do's and don'ts for all written communication.
• •Educate Your Team: Ensure everyone who writes on behalf of the brand (website copy, social media, emails, sales material) understands and can apply the brand voice. This is especially important for team members like Elena Dilba (Marketing and E-Commerce) and Selamawit Feshazion (Design and Product Development).
• •Focus on "Solutions" and "Possibilities": Consistently frame services and products around how they solve customer problems or open up new possibilities, reinforcing the "Solution-Oriented" and "Innovative" aspects.
• •Balance Expertise with Clarity: While showcasing technical knowledge, always explain concepts in a way that is understandable to the target audience, whether they are beginners or industry professionals. Avoid overly dense jargon where simpler terms suffice.
• •Review and Refine: Regularly review marketing materials, website copy, and social media posts to ensure they align with the established brand tone and values. Adapt as the market and company evolve, but maintain core consistency.

Social Perception

3D Druck Dilba is perceived as a knowledgeable and innovative leader in the regional 3D printing sector. They are seen as a go-to resource for both purchasing 3D printing equipment/materials and for bespoke 3D printing services and consultation. The "Concept-Store" likely contributes to a perception of being accessible and willing to engage with customers directly, making advanced technology more understandable. Their involvement in unique projects (like 3D printed violins) and industry discussions positions them as forward-thinkers and experts.

Copy Examples

• •Headline (Website/Ad): "3D Druck Dilba: Your Vision, Precisely Engineered. From Concept to Creation, Experience the Future of Manufacturing."
• •Social Media Post (Instagram - showing a complex print): "Pushing the boundaries of what's possible! 🚀 This intricate [object name] was brought to life using [specific technology/material] right here at 3D Druck Dilba. Got a complex challenge? We're ready. #3DDruckDilba #InnovationIn3D #GermanEngineering #AdditiveManufacturing"
• •Service Description (Website - for businesses): "Empower Your Business with 3D Druck Dilba. We're more than a supplier; we're your strategic partner in additive manufacturing. From rapid prototyping to small batch production and expert consultation, we provide tailored solutions that optimize your processes and drive innovation. Let's build the future, together."
• •Concept Store Promotion (Local Ad/Social Media): "Step into the World of 3D Printing! Visit the 3D Druck Dilba Concept-Store in Netphen. Explore cutting-edge printers, diverse materials, and get expert advice for your project, big or small. Your ideas are waiting to take shape! #3DConceptStore #Netphen #MakeItReal #3DPrintingCommunity"
• •LinkedIn Post (Sharing Expertise): "At 3D Druck Dilba, we believe in the transformative power of digital manufacturing. Our CEO, Damian Peter Jakubik-Dilba, recently shared insights on [topic] with [Organization, e.g., Heinrich Georg GmbH]. We're committed to advancing the industry and helping businesses integrate these game-changing technologies. Read more about our consulting services on our website. #AdditiveManufacturing #Expertise #IndustryLeadership #DigitalTransformation"