Brand Tone

Artistic, Passionate, and Appreciative

Brand Values

• •Hand craftsmanship & Uniqueness
• •Artistic Integrity & Process
• •Functionality
• •Inspiration from Nature & Surroundings
• •Community & Connection

Best Practices

• •Emphasize "Handmade" and "Artistic Process": Consistently use terms like "handcrafted," "studio potter," "artisan," "unique," "one-of-a-kind," and briefly allude to the creative journey (e.g., "inspired by," "carefully designed," "colored by hand").
• •Use Descriptive and Evocative Language: Go beyond simple descriptions. Use sensory words and imagery that reflect the beauty and inspiration behind the pieces, especially drawing from nature if applicable (e.g., "ocean hues," "wildflower patterns," "earthy textures").
• •Maintain a Tone of Gratitude and Connection: Regularly express appreciation for customers, supporters, and the inspiration that fuels their work. Phrases like "thank you for your support," "inspired by," and "we love to see how you use our pottery" foster a personal connection.
• •Share the "Why" Behind the Work: Briefly incorporate elements of their story, passion, and the values (uniqueness, functionality, artistic integrity) into communications. Blog posts like "It's Not the HOW . . . It's the WHY" are a good example of this.
• •Be Authentic and Personal (Where Appropriate): Sharing glimpses of the artists (Teresa and Dennis), their studio, or inspirations (as seen on Instagram) reinforces the personal, handcrafted nature of the brand. The "Our Story" on the website is a strong foundation for this.

Social Perception

Artisan & High-Quality, Local & Community-Oriented, Creative & Inspired, Authentic & Passionate

Copy Examples

• •Instagram Post (Showcasing a new bowl): "From our hands to your home. ✨ This new porcelain bowl captures the serene blues of the Carolina coast, each swirl of color mixed and shaped with intention. Imagine your morning fruit or evening gatherings brightened by this touch of handmade artistry. What moments would you create around it? #TrompPottery #HandmadePorcelain #ArtisanHome #StudioPottery #InspiredByNature"
• •Product Description (Website - for a vase): "More than just a vessel, this handcrafted porcelain vase is a story told in clay and color. Inspired by the vibrant wildflowers that paint our North Carolina landscape, each piece is meticulously formed and colored by hand in our home studio. Designed to be both beautiful and functional, it’s a unique statement piece waiting to bring a touch of artistic elegance to your space. Thank you for supporting our journey and allowing us to share our passion with you. Dimensions: H 8" x W 4". Care: Gentle handwash recommended."
• •Email Newsletter Snippet (Announcing a new collection): "Dear Friends of TrompPottery, We're thrilled to unveil our latest collection, born from countless hours of sketching, testing, and joyful creation in the studio. Each piece is a testament to the beauty we find in the everyday and our passion for crafting functional art. Explore the new arrivals and find a unique treasure that speaks to you. Your appreciation fuels our creativity, and for that, we are endlessly grateful."
• •Pinterest Pin Description (Image of several colorful mugs): "Start your day with a splash of handmade joy! ☕ Our colorful porcelain mugs are individually crafted in our North Carolina studio, ensuring no two are exactly alike. Perfect for your favorite brew and designed to feel good in your hands. Discover the art of functional pottery. #TrompPottery #HandmadeMugs #ColorfulPottery #StudioLife #UniqueGifts"
• •"About Us" Snippet (For a market stall or brochure): "At TrompPottery, we believe that everyday objects should be a source of beauty and inspiration. As studio potters, Teresa and Dennis Tromp pour their passion into every handcrafted porcelain piece, from initial sketch to final glaze. We find joy in the process, coloring our own clay and shaping unique forms meant to be touched, used, and loved. Thank you for choosing handmade."