Brand Tone

Friendly, aspirational, vibrant, customer-centric, professional, quality-focused, enthusiastic and personal.

Brand Values

• •Personalization & Individuality
• •Quality Craftsmanship
• •Customer Satisfaction
• •Thoughtful Gifting
• •Joy of Travel & Exploration

Best Practices

• •Embrace “You” Language: Focus on the customer. Use “you,” “your,” and “yours” to make the copy feel personal and directly address their needs and desires for unique items.
• •Highlight Personalization at Every Opportunity: Continuously remind the audience about the ability to customize – names, charms, colors. This is a core differentiator.
• •Use Enthusiastic & Positive Language: Incorporate words that evoke joy, excitement, and thoughtfulness (e.g., “cherished,” “dream,” “style,” “perfect,” “unique,” “adventure”). Emojis can be used judiciously on appropriate platforms (like Instagram) to enhance this.
• •Tell a Story (Even a Small One): Frame products not just as items, but as part of an experience – a journey, a special occasion, a thoughtful gesture. For example, “Your story, your style, your passport cover.”
• •Maintain Platform-Appropriate Nuances: While the core friendly and aspirational tone should be consistent, slightly adjust the formality and style for different platforms. For instance, LinkedIn copy will naturally be more professional than an Instagram caption, but the underlying value of personalization and quality can still shine through.

Social Perception

Customers generally perceive TPC Gifts as a provider of attractive, good-quality personalized items, particularly for travel. The customization options are highly appreciated. The brand is strongly associated with gifting, seen as a go-to for unique presents for various occasions. Especially on Instagram, their products are perceived as fashionable and aligned with current trends in travel accessories. They appear to manage customer queries and feedback actively on platforms like Instagram. Customers trust them to deliver on the promised customization, which is a key selling point.

Copy Examples

• •Instagram Post (Image: Flat lay of a personalized passport cover, diary, and keychain):Your next adventure called, and it wants you to travel in style! ✨ Design your unique story with our personalized passport covers, diaries, and keychains. Where are you dreaming of going next? Drop a destination below! 👇 #TPCGifts #PersonalizedTravel #Wanderlust #MadeForYou #TravelInStyle
• •Facebook Ad (Carousel showcasing different charms and color options):Why blend in when you were born to stand out? 😉 At TPC Gifts, your style takes center stage! Customize your passport cover, wallet, or keychain with your name, favorite charm, and a splash of color. Perfect for you, or the perfect thoughtful gift! Shop now & express yourself: [Link to Website] #UniqueGifts #PersonalizeIt #TPCTravels #GiftIdeas #Accessorize
• •Website Banner (Hero section):Crafted for You, Cherished Forever. ✨ Explore personalized gifts that tell your story. From bespoke passport covers to custom keychains, add your touch and make it truly yours. Free charm with every passport cover! #TPCGifts #PersonalizedPerfection #GiftsTheyllLove
• •Email Marketing Subject Line (targeting previous customers):Ready for a New Chapter, [Customer Name]? Your Next Personalized Treasure Awaits! *Body Snippet:* We loved helping you create your last personalized piece! Whether you're planning a new trip or looking for that special something for a loved one, explore our latest arrivals and fresh customization options at TPC Gifts. Let's make more memories, together. ✨
• •LinkedIn Post (Corporate Gifting focus):Elevate your corporate gifting with a personal touch. TPC Gifts offers premium, customizable leather accessories that leave a lasting impression. From employee appreciation to client thank-yous, choose quality and distinction. Connect with us for bulk inquiries. #CorporateGifting #PersonalizedBusinessGifts #TPCGifts #PremiumQuality #ClientAppreciation