Brand Tone

Aspirational & Stylish, Personal & Expressive, Quality-Conscious & Trustworthy, Friendly & Customer-Centric, Celebratory & Gift-Oriented

Brand Values

• •Personalization & Individuality
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Style & Aesthetics
• •Joy of Travel & Gifting
• •Indian Heritage (Subtle)

Best Practices

• •Develop a Brand Voice Guide: Document the determined tone (e.g., Aspirational, Personal, Quality-Conscious, Friendly, Celebratory) with examples of "do's and don'ts" for word choice, sentence structure, and overall feel. Share this with anyone creating content.
• •Prioritize "You" and Personalization: Always speak to the customer directly ("Your Journey," "Express Yourself"). Highlight the benefits of personalization and how it makes the product special *for them*.
• •Infuse Quality & Craftsmanship Keywords: Regularly use terms that convey high standards, such as "handcrafted," "premium quality," "meticulously designed," "durable," and "ethically sourced" (where applicable and true).
• •Maintain an Uplifting and Positive Style: Focus on the joy of travel, the specialness of gifting, and the confidence that comes from stylish, quality accessories. Keep the language encouraging and aspirational.
• •Show, Don't Just Tell, with Customer Stories: Incorporate snippets of positive customer reviews or user-generated content (with permission) into marketing copy to authentically reflect the brand's value and social perception. This reinforces trust and the customer-centric approach.

Social Perception

Positive, Stylish & Trendy, Reliable for Gifting, Good Quality

Copy Examples

• •Headline: Your Journey, Uniquely Yours. Body: Don't just travel, express yourself. Our personalized passport covers and travel gear are crafted with quality and designed by you. What will your next adventure say? #TPCGifts #TravelInStyle #PersonalizedPerfection
• •Headline: The Art of Thoughtful Gifting. Made Personal. Body: From wanderlusting friends to cherished colleagues, find a gift that speaks volumes. TPC Gifts offers beautifully crafted, customizable accessories that turn any occasion into a treasured memory. #GiftTPC #PersonalizedGifts #CraftedWithCare
• •Headline: Elevate Your Everyday & Your Escapes. Body: It's more than just an accessory; it's a statement. With TPC Gifts, experience the blend of luxurious design, meticulous craftsmanship, and your unique touch. Explore our collection of personalized tote bags, wallets, and travel essentials. #TPCLuxury #MyTPCStyle #Handcrafted
• •Headline: Adventure Awaits. Accessorize Accordingly. Body: Ready for your next great escape? Our durable and stylish travel essentials, from passport covers to luggage tags, are designed to keep up with every journey. Personalize yours today and travel with confidence and flair! #TPCTravels #AdventureGear #MadeForYou
• •Headline: Quality You Can Feel, Style They'll Remember. Body: At TPC Gifts, we believe in accessories that last, both in quality and impression. Discover our range of ethically sourced, handcrafted items – perfect for treating yourself or someone special. Because the best things are made with care and personality. #TPCQuality #EthicalStyle #UnforgettableGifts