Brand Tone

Humorous and Playful, Casual and Approachable, Whimsical and Imaginative, Affectionate (towards cats)

Brand Values

• •Joy and Laughter
• •Creativity and Self-Expression
• •Love for Cats
• •Simplicity
• •Lightheartedness

Best Practices

• •Embrace Cat Puns (Sparingly and Cleverly): While they fit the theme, overuse can become tiresome. Use them for a chuckle, not a groan.
• •Use Playful and Lighthearted Language: Words like "quirky," "goofy," "derpy," "shenanigans," and "feline antics" align well with the brand. Keep sentences relatively simple and upbeat.
• •Speak the Language of Cat Lovers: Reference common cat behaviors, inside jokes within the cat owner community, and the general delightful absurdity of living with cats.
• •Maintain Visual-Verbal Cohesion: Ensure the copy matches the fun, simple, and humorous style of the doodles themselves. The words should feel like they could come from one of the cats depicted.
• •Focus on the Feeling: The copy should aim to evoke feelings of amusement, affection, and lightheartedness, reinforcing the joy the products are meant to bring.

Social Perception

Fun and Entertaining, Cute and Charming, Relatable (for cat owners), Giftable

Copy Examples

• •Homepage Banner: "Warning: May Cause Spontaneous Giggles. Our Silly Cat Doodles are here to brighten your day, one derpy whisker at a time."
• •Product Description (T-shirt): "Embrace the chaos with our 'Zoomies Master' tee. Perfect for humans ruled by tiny feline overlords with a penchant for midnight sprints and questionable life choices. Wear your cat-titude proudly!"
• •Social Media Post (if established): "Is your cat a furry little weirdo? (Aren't they all?) Our latest 'Existential Crisis Cat' mug perfectly captures that 3 AM stare into the void. Link in bio to snag yours and ponder life's big questions... or just where the next nap spot is. #SillyCatDoodles #CatLife #FunnyMugs"
• •Email Subject Line: "Your Daily Dose of Derp: New Doodles Have Arrived!"
• •About Us Snippet: "At Silly Cat Doodles, we believe life is better with a bit of feline folly. Inspired by the internet's most iconic (and most bewildering) cats, we create doodles that celebrate their goofy charm. We're serious about silliness, and dedicated to bringing a little more meow-hilarity into your world."