Brand Tone

Playful & Enthusiastic, Artist-Centric & Appreciative, Community-Oriented, Quality-Conscious, Slightly Whimsical & Cute

Brand Values

• •Creativity & Artistry
• •Collaboration
• •Quality
• •Expanding Toy Culture
• •Joy & Connection

Best Practices

• •Always Spotlight the Artist: Whenever referring to a specific toy that is a collaboration, mention the artist/designer. This reinforces the value of artistry and collaboration.
• •Balance Playfulness with Quality: Use enthusiastic and sometimes whimsical language, especially for "cute" lines, but always maintain an undercurrent of quality, craftsmanship, and collectibility. Avoid overly childish or simplistic language for more sophisticated art pieces.
• •Emphasize the "Collectible" Nature: Use words like "collectible," "limited," "series," "discover," and "unique" to appeal to the collector mindset and highlight the special nature of the products.
• •Keep it Visually Inspired: Since the products are art toys, the copy should complement strong visuals. Use descriptive language that evokes the design, color, and character of the toy. On platforms like Instagram, keep captions concise and impactful, letting the images do much of the talking.
• •Foster a Sense of Community and Sharing: Encourage interaction by asking questions (e.g., "Which one is your favorite?"), promoting user-generated content (if applicable), and highlighting the joy of collecting and sharing. Use inclusive language that makes fans feel part of the ToyZeroPlus world.

Social Perception

Positive & Desirable, Collectible & High-Quality, Artist-Supporting, Reputable

Copy Examples

• •Instagram Post (New Product Launch - e.g., a new Lulu the Piggy series): Get ready to squeal! 🐷✨ Lulu The Piggy is back with a brand new adventure! This time, Lulu is exploring [Theme of the new series, e.g., a magical forest/a bustling city]. Each blind box holds a delightful surprise, designed with love by [Artist's Name] and brought to life by ToyZeroPlus. Which one will you discover? #ToyZeroPlus #LuluThePiggy #[NewSeriesName] #DesignerToy #Collectible #ArtToy #Cute
• •Facebook Announcement (Artist Collaboration): 🎨 Big news from the +Artist platform! We're thrilled to announce our latest collaboration with the incredibly talented [Artist's Name]! Get ready to see their unique vision transformed into an amazing new collectible toy. At ToyZeroPlus, we believe in the power of art and the joy of creation. Stay tuned for sneak peeks! #ToyZeroPlus #ArtistCollaboration #[ArtistsName] #ArtToy #DesignerCollectible #ComingSoon #Creativity
• •Product Description (Website - for a sophisticated art toy): From the imaginative mind of [Artist's Name] comes '[Character Name],' a testament to intricate design and storytelling. This meticulously crafted vinyl figure captures [describe a key feature or emotion]. More than just a toy, it's a piece of art that embodies the spirit of [Artist's concept/theme]. Add a touch of unique artistry to your collection. Produced by ToyZeroPlus. #ToyZeroPlus #[CharacterName] #[ArtistsName] #ArtCollectible #VinylToy #LimitedEdition
• •Email Newsletter Snippet (Event Promotion): Join ToyZeroPlus at [Event Name]! 🎉 We're bringing our latest creations, beloved classics, and maybe even a few surprises! Meet some of our amazing +Artist collaborators and immerse yourself in the vibrant world of designer toys. Come say hi at Booth [Booth Number] – we can't wait to share the 'plus' spirit with you! #ToyZeroPlusEvents #[EventName] #DesignerToys #ArtCulture #Collectibles
• •Website "About Us" Excerpt: At ToyZeroPlus, we start from zero, adding a 'plus' of creativity, passion, and collaboration. We partner with visionary artists from around the globe, transforming their incredible designs into high-quality collectible toys. Our mission is to expand the vibrant culture of art toys, sharing unique characters and stories that spark joy and inspire collectors worldwide. Discover the artistry in every piece. #ToyZeroPlus #OurStory #ArtToys #DesignerCollectibles #PlusSpirit