Brand Tone

empowering, educational, playful, and inclusive

Brand Values

• •Sexual Wellness & Empowerment
• •Inclusivity
• •Education
• •Discretion and Trust
• •Quality and Curation

Best Practices

• •Always Use Empowering Language: Frame every message around empowerment, self-discovery, and positivity. Use words like "discover," "explore," "celebrate," and "embrace" instead of more passive or clinical terms.
• •Prioritize "Wellness" over "Sex": While the products are for sexual activity, consistently frame the benefits in the context of overall wellness, stress relief, self-care, and intimacy. This reinforces the brand's mission to destigmatize the category.
• •Maintain a Playful but Polished Tone: Use tasteful humor, puns, and emojis to keep the tone light and friendly. However, ensure the copy remains well-written, professional, and free of crude language to maintain brand integrity and trust.
• •Be Explicitly Inclusive: Actively use gender-neutral language where appropriate and ensure that copy speaks to a diverse audience of different identities and relationship statuses. Avoid making assumptions about the user's gender or partners.
• •Educate, Don't Just Sell: Integrate educational tidbits into your copy. Whether it's a quick fact about a material, a tip for use, or a myth-busting statement, providing value beyond the product itself builds authority and reinforces the brand's role as a trusted resource.

Social Perception

Perceived as a modern, trustworthy, and "safe space" in the adult retail market. Customers likely view it as a progressive and female-friendly brand that champions self-love and body positivity. It is seen less as a "sex shop" and more as a "sexual wellness" boutique, with a solid reputation for quality and customer service.

Copy Examples

• •Your self-care routine is about to get a serious upgrade. ✨ Meet the [Product Name], designed for blissful exploration and ultimate relaxation. Because your pleasure is a priority. Tap to discover your new favorite secret. #SelfLove #SexualWellness #ToyWithMe
• •Date night, reimagined. Connect on a deeper level and explore new horizons of pleasure together with our curated collection for couples. Playful, passionate, and profoundly intimate. Discover more at toywithme.com.au. #CouplesGoals #Intimacy #PlayTogether
• •It's time for a little 'me' time. 😉 20% off inside.
• •Explore Your Pleasure. A curated collection of wellness and intimacy products, delivered discreetly to your door. Welcome to the sexual wellness revolution.
• •Whisper-quiet yet powerfully deep, the [Product Name] is your perfect partner in discovering what feels good. Made from silky, body-safe silicone, its ergonomic design is all about your comfort and your climax. Ready to play?