Brand Tone

Enthusiastic and Community-Focused

Brand Values

• •Passion for Hobbies
• •Community and Family
• •Quality and Variety
• •Customer Service
• •Nostalgia and Joy

Best Practices

• •Always Share the Enthusiasm: Every piece of copy, from a product description to a social media update, should reflect genuine excitement for the products. Use positive and energetic language.
• •Balance "Fun" with "Expertise": While the tone is playful, it's crucial to also convey knowledge. Mention specific brands, scales, or features to show you are experts who understand the nuances of different hobbies.
• •Foster a Sense of Community: Actively engage with comments and questions online. Use inclusive language ("hobbyists," "builders," "racers") and ask questions to encourage interaction and make customers feel like part of the Toyville family.
• •Highlight the In-Store Experience: Even when communicating online, remind customers of the physical store. Mention the "happy place" atmosphere and the benefit of seeing the vast collection in person to bridge the digital and physical experience.
• •Be Visually Consistent: Ensure that photography and videography match the brand's tone. Use bright, dynamic shots of products in action or well-lit, detailed images that showcase the quality of the items, reflecting the passion and professionalism of the brand.

Social Perception

Toyville is perceived positively as a key local hub for hobbyists in Secunda, often mentioned alongside other craft and hobby stores. Their 100% positive rating on bobshop.co.za indicates high customer satisfaction. They are seen as active participants in local community life, enhancing their image as a fun and interactive local brand, successfully appealing to both classic toy store and serious hobby shop enthusiasts.

Copy Examples

• •The wait is over! 🔥 Just arrived from Tamiya, the new 1/24 scale model kits are calling your name. Perfect for a weekend project that brings back that classic building joy. Come grab yours at our Secunda store or shop online from anywhere in SA! What are you building next? #ToyvilleHobbies #ModelKits #Tamiya #HobbyShop
• •Unleash your inner speed demon! 🚀 Our new range of Traxxas RC cars is built for adventure. Tough, fast, and seriously fun. Swing by Toyville, your happy place for hobbies, and let's get you racing! #ToyvilleSecunda #RCCars #Traxxas #SouthAfricaHobbies
• •Build Their Tomorrow, Today. ✨ Explore our curated collection of educational toys and LEGO sets designed to spark creativity and learning. Fun for them, peace of mind for you. Shop now.
• •Your Weekend Project Is Waiting Inside...
• •From LEGO castles to high-speed RC racing, Toyville is Secunda's home for fun. As a family-owned hobby shop, we’re passionate about finding the perfect toy or project for all ages. Visit us at Secunda Village and rediscover the joy of play.