Brand Tone

friendly, inspiring, and whimsical

Brand Values

• •Beauty and Aesthetics
• •Inspiration and Joy
• •Singularity/Uniqueness
• •Making Memories
• •Well-being and Self-Discovery

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, core values, and specific tone characteristics (e.g., optimistic, whimsical, encouraging). Include examples of "do's and don'ts" for language and style. This ensures everyone creating content is aligned.
• •Understand Your Audience: Tailor the friendly and inspiring tone to resonate with the target audience who appreciate aesthetics, creativity, and joyful products. Use language and references they connect with.
• •Use Storytelling: Weave the brand's origin story (from nail polish to a broader concept of beauty) and the "why" behind its products into the copy. This adds depth to the whimsical and inspiring tone.
• •Incorporate "Magic" and "Inspiration" Keywords: Consistently use words and phrases that evoke feelings of joy, beauty, inspiration, and a touch of magic, as seen in their current communication.
• •Be Consistent Across All Channels: Ensure the friendly, inspiring, and whimsical tone is maintained on the website, social media, email marketing, product descriptions, and even customer service interactions for a cohesive brand experience.

Social Perception

a source for unique, aesthetically pleasing items that bring joy and help in personal expression or gifting

Copy Examples

• •✨ Sprinkle a little magic onto your desk! ✨ Our new [Product Name] has arrived to fill your days with color and inspiration. Get yours and let the creativity flow! #toystyle #newcollection #beautifyyourlife #stationerylove
• •Discover a world of beautiful things. At Toy Style, we believe every day deserves a touch of joy and inspiration. Explore our collections and find your next favorite treasure! [Shop Now Button]
• •💌 A Little Dose of Beauty, Just For You! Hello [Customer Name], ready to brighten your week? We've curated some of our most inspiring goodies to help you create beautiful moments and spaces. From journals that capture your dreams to décor that sparks joy, find something special at Toy Style.
• •Unlock your brightest ideas and organize your dreams with our [Planner Name]! Designed with love and a sprinkle of Toy Style magic, this planner isn't just about schedules – it's about making every day a masterpiece. Let's make beautiful things happen!
• •Tired of the mundane? 🌈 Toy Style brings you unique gifts and charming essentials designed to inspire and delight. Add a pop of color and a dash of whimsy to your life (or someone else's!). Shop our enchanting collection today! #toystyle #giftideas #stationeryaddict #homeinspiration #makememories