Tono de Marca

Enthusiastic, Playful, Aspirational, Aesthetic, Community-Focused, Inspirational, Creative, Approachable, and Friendly

Valores de Marca

• •Joy & Happiness
• •Creativity & Self-Expression
• •Discovery & Excitement
• •Aesthetic Appeal & Design
• •Connection
• •Gift Givers
• •Lifestyle Consumers
• •Online Community

Mejores Prácticas

• •Develop a Brand Voice & Tone Guide: Document the brand's personality, core values, "who we are/are not," and provide clear examples of the desired tone across different scenarios (e.g., playful for social media, helpful for customer service, enthusiastic for new launches).
• •Tailor the tone to connect authentically with art toy collectors, casual gifters, and lifestyle enthusiasts.
• •If the brand loves what it sells, that passion will be contagious.
• •Maintain consistency in visual elements (colors, imagery) and language to reinforce the brand's identity.
• •Create a style guide for copywriting, including preferred vocabulary, grammar rules, and punctuation to ensure a uniform voice across all content.

Percepción Social

Toystyle is perceived as an active and engaging brand that brings joy, creativity, and aesthetic appeal to the lives of its customers. It's seen as a go-to place for unique gifts and lifestyle products, fostering a vibrant online community of collectors and enthusiasts.

Ejemplos de Copy

• •"New arrivals just landed! ✨ Get ready to add some magic to your collection with these adorable art toys! #toystyle #arttoy #newarrivals"
• •"Spread joy with the perfect gift! 🎁 Our curated selection of stationery and lifestyle goods makes gifting a breeze. #giftideas #stationery #thebeautifulthingsoflife"
• •"Unbox the excitement! 🤩 Check out our latest TikTok featuring a sneak peek at our new blind box series! #blindbox #unboxing #arttoy"
• •"Fuel your creativity with our journaling collection! ✍️ Express yourself and capture your thoughts in style. #journaling #stationery #creative"
• •"Warehouse Sale Alert! 🎉 Don't miss out on amazing deals on your favorite art toys and collectibles. Join us this weekend! #warehousesale #toystyle #arttoy"