Brand Tone

Empowering, direct, pleasure-positive, confident, unapologetic, encouraging, modern, and focused on self-fulfillment.

Brand Values

• •Sexual Wellness & Empowerment
• •Privacy & Discretion
• •Quality & Body-Safety
• •Exploration & Open-mindedness
• •Customer-Centricity

Best Practices

• •Use Empowering Language: Frame copy around words like "discover," "explore," "empower," "unleash," and "embrace." Focus on what the customer can achieve for themselves.
• •Prioritize Benefits Over Features: Instead of just listing technical specifications, describe the feelings and sensations the product delivers. Translate features (e.g., "10 vibration patterns") into benefits (e.g., "10 ways to explore what you love").
• •Maintain a Confident, Shame-Free Voice: Write with authority and positivity. Treat sexual wellness as a normal, healthy part of life. Avoid euphemisms that suggest shame or embarrassment.
• •Emphasize Discretion and Trust: Casually mention discreet shipping or billing in relevant places (like checkout pages or FAQs) to reassure customers without making it the central message. Trust is built through transparency and professionalism.
• •Adopt Inclusive Language: Ensure that the copy speaks to a diverse audience of all genders and sexual orientations. Use neutral language where possible to make everyone feel welcome.

Social Perception

Toys Animal aims to be perceived as a modern, trustworthy, and shame-free provider of pleasure products, positioned as sophisticated and wellness-oriented, moving away from stereotypical low-quality images. The primary challenge is its low visibility and a misleading brand name.

Copy Examples

• •Your pleasure, redefined. Explore the sensations you deserve.
• •This isn't just a toy; it's a key to unlocking a new level of self-discovery. Designed for powerful sensations and intimate exploration, it’s time to meet your new favorite secret.
• •Ready for a midweek thrill?
• •Why wait for pleasure? Discover our collection of body-safe, whisper-quiet toys. Discreetly delivered to your door.
• •At Toys Animal, we believe pleasure is a journey, not a destination. We're here to provide the tools for your exploration, with expertly designed toys that prioritize your wellness and satisfaction.