Brand Tone

Friendly and Engaging, Playful and Fun, Informative, Inclusive

Brand Values

• •Play and Fun
• •Inclusivity and Equality
• •Variety and Selection
• •Child Development
• •Community

Best Practices

• •Tailor the language slightly for different segments while keeping the core tone consistent.
• •Actively avoid gender stereotypes in descriptions and scenarios. Use gender-neutral pronouns and showcase diverse children playing with all types of toys.
• •Let the copy reflect the joy and creativity that toys inspire. Use vibrant, positive, and engaging words.
• •Develop a simple guide outlining key tone characteristics and share it with everyone creating content.
• •Share stories, user-generated content (with permission), and create scenarios in your copy that resonate with the everyday experiences of children and families.

Social Perception

Generally positive in Spain, seen as a significant toy retailer offering a wide variety and promoting progressive values like gender neutrality. Mixed online/international perception due to other entities with similar names and marketplace sellers. Appreciation for inclusivity. Seen as a go-to for toys.

Copy Examples

• •Unbox a Universe of Fun! ✨ From action figures that save the day to dolls that become best friends, Toy Planet has adventures waiting for every child. What story will you create today? #ToyPlanetAdventures #PlaytimeForAll
• •No Limits, Just Play! 🚀 Who says toolsets are just for boys or tea sets just for girls? At Toy Planet, we believe in imagination without boundaries. Discover toys that inspire every child. #ToysForEveryone #GenderNeutralPlay
• •Weekend Mission: Maximum Fun! Rain or shine, it's always playtime with Toy Planet! Grab your favorite board game, build a mega fort, or dive into a new LEGO world. Let the good times roll! #FamilyFun #ToyPlanetFun
• •That "New Toy" Feeling? We've Got Plenty! Brighten their day (and yours!) with the latest arrivals and timeless classics at Toy Planet. Spark joy, laughter, and endless hours of play. Come explore! #JoyOfToys #ToyPlanetKids
• •Learning Through Laughter! 🧠😄 Discover toys that make learning an exciting adventure! From brain-boosting puzzles to creative craft kits, Toy Planet helps little minds grow while they play. #EducationalToys #SmartPlay