Brand Tone

Authoritative, Passionate, Professional, Customer-Centric, Approachable

Brand Values

• •Quality and Excellence
• •Expertise and Specialization
• •Reliability and Trustworthiness
• •Customer Satisfaction
• •Performance

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Authoritative, Passionate, Professional, Customer-Centric, Approachable), key messaging points, preferred terminology (and terms to avoid), and provide examples of on-brand copy.
• •Emphasize Expertise with Clarity: Share technical knowledge in a way that is understandable and instills confidence. Avoid overly jargon-filled language unless the context is explicitly for a highly technical audience, but always back it up with authority.
• •Showcase Passion Authentically: Let genuine enthusiasm for 4WDs, performance, and customer vehicles shine through in your descriptions, stories, and social media interactions.
• •Prioritize Customer Success Stories: Use testimonials and case studies (like completed Tundra builds) to reinforce trust and demonstrate value, ensuring the language reflects the positive experiences of your clients.
• •Maintain Professionalism in All Communications: Ensure all copy, from website text to social media replies and email templates, is proofread, respectful, and upholds the trustworthy image of the brand. Consistently highlight the commitment to quality and reliability.

Social Perception

Highly Respected Experts, Trusted for Quality, Go-To for Complex Builds, Professional and Fair, Worth the Investment/Wait

Copy Examples

• •Headline: Unleash Your Tundra's True Potential. Body: Your Toyota Tundra is built tough, but Garage76 knows how to make it legendary. From dyno tuning that extracts maximum power and torque to suspension upgrades that conquer any terrain, our expert team delivers performance without compromise. Trust Queanbeyan's leading 4WD and diesel specialists to transform your ride. CTA: Book Your Tundra Consultation Today!
• •Headline: Expert Toyota Tundra Performance Upgrades. By Enthusiasts, For Enthusiasts. Body: At Garage76, we share your passion for unparalleled 4WD performance. That's why we offer specialized Toyota Tundra upgrades, from robust Norweld tray and canopy fit-outs to precision ECU remapping. Experience the difference that expert knowledge and quality parts make. CTA: Discover Our Tundra Packages!
• •Headline: Don't Settle for Stock. Elevate Your Toyota Tundra with Garage76. Body: Why blend in when your Tundra was born to stand out? Garage76 provides premium upgrades for your Toyota Tundra – think JMACX coil conversions, heavy-duty clutch upgrades, and performance exhaust systems. We’re committed to quality, reliability, and pushing the limits of performance. CTA: Get a Quote for Your Dream Tundra Build!
• •Headline: The Trusted Name in Toyota Tundra Performance. Garage76 – Quality You Can Rely On. Body: For over 15 years, Aaron and Bill have been the trusted hands behind some of Australia's toughest 4WDs. Specializing in Toyota Tundra enhancements, we combine meticulous workmanship with cutting-edge technology to ensure your vehicle performs flawlessly, wherever the road (or track) takes you. CTA: View Our Tundra Project Gallery!
• •Headline: Your Tundra Journey Starts Here. Garage76: Performance, Precision, Passion. Body: Considering an upgrade for your Toyota Tundra? Talk to the team that lives and breathes diesel performance. From engine and DPF solutions to bespoke 4WD accessory fit-outs, Garage76 in Queanbeyan is your partner in building the ultimate touring and off-road machine. CTA: Call Us to Discuss Your Tundra Vision!