Brand Tone

helpful, practical, and approachable

Brand Values

• •Quality and Reliability
• •Affordability/Value for Money
• •Practicality and Convenience
• •Customer-Centricity
• •Heritage and Trust
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document Toyomi's tone (helpful, practical, approachable, value-driven) with examples of "do's and don'ts" for language, sentence structure, and common phrases. This ensures everyone creating content is aligned.
• •Focus on Customer Benefits: Instead of just listing features, translate them into tangible benefits for the customer. How does this appliance make their life easier, better, or more enjoyable? Emphasize practicality and convenience.
• •Use Clear and Simple Language: Avoid overly technical jargon. Make product information easy to understand for the average consumer. The language should be accessible and straightforward, reinforcing the approachable nature of the brand.
• •Highlight Value and Reliability: Consistently weave in messages about quality, durability, and fair pricing. This reinforces core brand values and addresses key customer perceptions.
• •Maintain a Helpful and Supportive Stance: Whether it's website copy, social media responses, or customer service interactions, the tone should always be supportive and aim to assist the customer. This builds trust and loyalty.

Social Perception

trustworthy brand offering good value for money

Copy Examples

• •Headline (for a new air fryer): Effortless Meals, Healthier Living. Discover the new Toyomi Air Fryer – your shortcut to crispy, delicious food with less oil. Quality you can trust, at a price you'll love.
• •Social Media Post (for a fan): Beat the Singapore heat without breaking the bank! Our Toyomi fans deliver powerful, quiet cooling to keep your home comfortable all day long. Reliable, energy-efficient, and built to last. #ToyomiSG #CoolComfort #ValueForMoney
• •Product Description Snippet (for a rice cooker): Perfect rice, every time. The Toyomi Micro-Com Rice Cooker simplifies your daily routine with intuitive controls and consistent results. Enjoy fluffy rice with minimal effort – because quality home cooking should be easy.
• •Email Subject Line (for a promotion): Upgrade Your Kitchen with Toyomi! Quality Appliances, Special Prices.
• •Website Banner (general): Toyomi: Bringing Comfort and Convenience to Singaporean Homes Since 1967. Explore our range of reliable and affordable appliances.