Brand Tone

Playful and Fun, Family-Oriented, Engaging and Enthusiastic, Approachable and Helpful, Informative (for educational products)

Brand Values

• •Fun and Entertainment
• •Learning and Development
• •Quality
• •Family Connection
• •Variety and Selection
• •Customer Satisfaction
• •Sustainability (emerging)
• •Accessibility

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (parents, children, gift-givers) and use language that resonates with them. Keep it clear, enthusiastic, and easy to understand.
• •Emphasize Fun and Benefits: Focus on the joy, learning, and bonding experiences your toys provide, not just the features. Use active verbs and positive adjectives.
• •Be Visually Consistent: Ensure your copy is complemented by bright, playful, and high-quality images and videos that reflect the brand's energy.
• •Engage with Your Community: Use a friendly and responsive tone in social media interactions, comments, and customer service. Incorporate user-generated content when appropriate to build a sense of community.
• •Stay True to Your Values: Let your core values (fun, learning, quality, family) shine through in all your communications. If sustainability is a growing value, weave that into your messaging authentically.

Social Perception

Positive Customer Experiences, Recognized Brand in Chile, Associated with Popular Licenses, Provider of Fun and Educational Products, Aware of Trends

Copy Examples

• •Headline: Unlock a World of Wonder! ✨ Body: Dive into Toyng's amazing collection of toys and games where every discovery leads to a new adventure. Perfect for little explorers and the young at heart! #ToyngChile #PlaytimeAdventures
• •Headline: Family Game Night Just Got an Upgrade! 🎲👨‍👩‍👧‍👦 Body: From brain-teasing puzzles to laugh-out-loud board games, find your family's next favorite at Toyng. Create memories, share smiles! #ToyngGames #FamilyFun
• •Headline: Learning Through Laughter! 🧠😄 Body: Who said education can't be exciting? Our educational toys make learning a joyful journey, helping your little ones grow, one play at a time. #SmartToys #ToyngEducation
• •Headline: The Hottest Toys are Here! 🔥 (Including that TikTok famous one!) Body: Spoil your kids (or your inner child!) with the latest and greatest from Toyng. From beloved classics to trending sensations, we’ve got the fun covered. #ToyngTrends #MustHaveToys
• •Headline: Gifts That Spark Joy! 🎁🎈 Body: Searching for the perfect present? Toyng offers endless options to light up their eyes and make any occasion special. Quality fun, guaranteed! #PerfectGift #ToyngCelebrates