Brand Tone

Informal, Promotional, and Enthusiastic

Brand Values

• •Value and Affordability
• •Extensive Selection
• •Passion for the Hobby

Best Practices

• •Build Trust Through Transparency: The highest priority is to overcome the negative social perception. Create a detailed 'About Us' page explaining the brand's origin, mission, and location. Provide clear, accessible contact information and customer service policies.
• •Establish a Social Media Presence: Create and actively manage social media accounts. Share high-quality photos of products, engage with follower comments, run polls about favorite characters, and share user-generated content (once a customer base is established) to build a community and prove legitimacy.
• •Use Fan-Centric Language: Continue using language that resonates with the target audience. Refer to characters, series, and hobby-specific terms (e.g., 'plamo,' 'nendoroid,' 'scale figure') correctly. This shows genuine knowledge and passion for the products being sold.
• •Showcase, Don't Just Tell: Instead of just listing products, create content around them. Write blog posts like 'Top 5 Gundam Models for Beginners' or 'How to Set Up Your One Piece Figure Display.' This adds value beyond the transaction and establishes authority.
• •Be Consistent in Promotions: Maintain a consistent promotional message. If '15% off in cart' is the main offer, ensure it is clearly communicated on the homepage, product pages, and in all marketing materials to avoid confusion and build reliability.

Social Perception

Negative and Suspicious

Copy Examples

• •It's Here! The new Mobile Suit Gundam MG 1/100 model just dropped. Your hangar is incomplete without it. Build, pose, and display the latest in mobile suit technology. Add it to your cart now and get 15% off instantly. Don't wait, pilot!
• •Your Collection is Calling! Get 15% OFF EVERYTHING. From One Piece to Pokémon, all your favorite heroes and models are on sale. Just add your picks to the cart to see the discount. Plus, score FREE shipping on orders over $500!
• •For the good of the mission... and your shelf! Operation: Acquire Cuteness is a-go! Bring home the Forger family with our collection of Spy x Family figures and accessories. Perfect for any fan's secret headquarters.
• •What's New in the Workshop? Fresh pre-orders have arrived! We've got the latest figures from Jujutsu Kaisen and some must-have Hatsune Miku models. What are you most excited to add to your collection? Let us know in the comments! #AnimeFigures #ModelKits #Gundam #HatsuneMiku
• •Psst... Your Next Favorite Figure is Inside. We see you're a fan of collectibles. We just added dozens of new pre-orders and in-stock items we think you'll love. Open up to get 15% off your next find!