Brand Tone

friendly, passionate, community-focused, and enthusiastic

Brand Values

• •Community Building
• •Passion for Collecting
• •Authenticity
• •Customer Satisfaction & Service
• •Fun and Engagement

Best Practices

• •Speak Like a Fellow Fan: Use language that resonates with anime and collectible enthusiasts. Incorporate community- understood terms (e.g., "grail," "chase figure," "waifus," "mechas") naturally.
• •Emphasize "We" and "Us": Foster a sense of community by talking *with* your audience, not *at* them. Reinforce that ToyCoin is run by collectors for collectors.
• •Be Enthusiastic and Positive: Let your passion for the products shine through. Use exclamation points and positive adjectives where appropriate, but maintain authenticity.
• •Maintain Open and Approachable Communication: Encourage interaction, respond to comments and messages in a friendly manner, and make it clear how customers can reach out. This is evident in their live streams and responsiveness on platforms like Facebook.
• •Highlight Authenticity and Trust: Consistently reassure customers about the legitimacy of products and your official partnerships, as this is a key concern for collectors.

Social Perception

ToyCoin is generally perceived positively by its customers as a trustworthy and legitimate source for Ichiban Kuji and anime merchandise in Singapore.

Copy Examples

• •Your next grail awaits! 🔥 Join our Kuji LIVE tonight at 9 PM SGT. We're unboxing the latest [Popular Anime Series] set, and you KNOW there are chase figures to be found! Who's feeling lucky, comrades?
• •We get it. The thrill of the hunt, the joy of the unboxing – it's what we live for too! That's why we're dedicated to bringing you authentic figures and the best Kuji experience, straight from Japan to our Singaporean collector family. #ToyCoinFamily #CollectorsSupportingCollectors
• •Just landed! 🚢 Fresh batch of [Figure Manufacturer] pre-orders has arrived, including the stunning [Character Name]! We're carefully packing your treasures. Thanks for your patience and for being part of the ToyCoin crew!
• •Got a collection that needs a new home? We're always on the lookout for amazing figures to share with the community! Check out our Buy Back Program – let's give your pre-loved gems a new adventure. #AnimeCollectibles #ToyCoinSG
• •Missed our latest figure auction? 😱 Don't sweat it! You can still check out the unsold treasures list [Link]. Who knows, your dream figure might still be there! Happy hunting, ToyCoin friends!