Brand Tone

Playful, Nostalgic, Enthusiastic, Welcoming, and Passionate, infused with gaming and 'nerd culture' references.

Brand Values

• •Fun & Playfulness
• •Quality
• •Community
• •Accessibility
• •Nostalgia

Best Practices

• •Maintain the Metaphor: Always integrate the language of gaming and nerd culture. Use terms like "HP," "mana," "side quest," "DLC," "new patch," and "high score" when talking about energy levels, new products, promotions, or customer experiences.
• •Speak as a Fan: Write from the perspective of a genuine member of the community. Reference popular games, movies, or shows. The copy should feel like it's coming from a friend who "gets it," not a marketing department trying to be cool.
• •Prioritize Fun, Explain with Clarity: While the theme is playful, the coffee is serious. Use the fun theme to draw customers in, but use clear, simple language to explain the coffee's origin, tasting notes, and brewing recommendations. Avoid overly technical coffee jargon unless you frame it in a gaming metaphor.
• •Visual and Textual Harmony: Ensure all visuals—from the website's pixel art to social media graphics—perfectly match the retro, playful tone of the copy. This creates a fully immersive and memorable brand experience.
• •Engage with Community Tropes: Use interactive content that plays on gaming and nerd culture. For example, run polls asking "What game are you pairing with your coffee this weekend?" or create "Choose Your Own Adventure" style Instagram stories to help customers pick their next coffee bean. This reinforces the brand's community value.

Social Perception

Unique, creative, authentic to its niche, a passion project run by genuine enthusiasts, fostering trust and loyalty within its target demographic.

Copy Examples

• •✨ NEW BOSS BATTLE! ✨ Introducing the Ethiopian Yirgacheffe, our new 'Legendary Loot' single origin. This one's a critical hit of flavour with notes of blueberry, jasmine, and lemon. Ready to accept the quest? Tap the link in our bio to equip yours! #ToyboxCoffee #SpecialtyCoffee #GamingAndCoffee #PerthCoffee #NewLoot
• •Headline: Don't Just Drink Coffee. Press Start. Sub-headline: Specialty coffee that's seriously fun. Roasted in Perth and delivered to your door.
• •Subject: Psst... We found a secret level. 🤫
• •Meet Player 1, your reliable co-op partner for every morning. This is our go-to character for a perfectly balanced brew that’s both comforting and complex. With smooth notes of milk chocolate, caramel, and a hint of almond, it’s designed to help you power up for your daily quests. Whether you’re grinding for XP at work or settling in for a marathon gaming session, Player 1 has your back.
• •Headline: Tired of the Same Old Grind? Body: Level up your morning routine with Toybox Coffee Co! We unite our passion for epic video games and amazing specialty coffee. From our 'Player 1' blend to our 'Character Select' single origins, our coffee is roasted with love in Perth for nerds, by nerds. Get FREE shipping over $50! Call to Action: Shop Now