Brand Tone

Passionate, Ethical, Community-Focused, and engaging, blending formal mission-driven language with informal, fan-oriented speak.

Brand Values

• •Author Empowerment
• •Social Responsibility
• •Community
• •Quality Storytelling
• •Independence

Best Practices

• •Always center the "why" behind every piece of copy, emphasizing supporting authors, building community, and promoting ethical publishing.
• •Speak the language of the community by continuing to use authentic language and hashtags relevant to #BookTok and fantasy reader communities.
• •Highlight the author in every book promotion, sharing bios, interviews, and personal stories to reinforce the brand value of author empowerment.
• •Consistently position Tower Room Publishing as the passionate, ethical alternative to impersonal "corporate giants" to strengthen brand loyalty.
• •Be transparent and aspirational, using language about "reimagining publishing" and being open about goals like offering scholarships to build trust.

Social Perception

Perceived as an advocate for authors and a champion of the fantasy genre, specifically within the indie author and #BookTok communities. The brand is seen as a niche, emerging publisher actively building its reputation.

Copy Examples

• •They say not to judge a book by its cover... but we wouldn't blame you if you did. ✨ Behold the stunning cover for [Book Title] by the incredible [Author Name]! We believe stories have power, and this one will transport you. Ready to join a movement that puts authors first? Pre-order your escape today. Link in bio! #TowerRoomBooks #FantasyBooks #BookReveal #SupportIndieAuthors #FantasyThatDaresToDream
• •Escape Into Stories That Matter. Empower Authors Who Deserve More. This is fantasy that builds a better reality.
• •POV: You found a publisher that gives authors an industry-leading royalty rate, champions marginalized voices, and publishes the fantasy books you can't put down. It's us. We're the publisher. 😉 #BookTok #Publishing #IndieAuthors #TowerRoomPublishing #FantasyLover
• •Tired of the same old dragons? Craving a story that sticks with you long after the last page? At Tower Room Publishing, we find the fantasy that dares to be different. Our books spark imagination and challenge the status quo. Choose a story that matters and support the author behind it. Shop our collection now.
• •Here at Tower Room, we see books as more than just an escape; they're a way to build new worlds—both on the page and in our reality. Every book you purchase from us directly supports the author's creative future and helps us fund scholarships for new creators. Thank you for being part of a better publishing story.