Brand Tone

Artistic & Appreciative, Authentic & Personal, Calm & Natural, Slightly Whimsical, Passionate

Brand Values

• •Artisanal Craftsmanship
• •Nature Inspired
• •Originality & Uniqueness
• •Artistic Expression
• •Connection to Place (Puertecillo, Chile)
• •Potential Sustainability

Best Practices

• •Embrace Sensory Language: Use words that evoke the textures, colors, and feelings of the coast and handmade ceramics (e.g., "smooth, cool glaze," "earthy tones," "whispers of the sea").
• •Tell the Story: Always connect products back to their inspiration (nature, Puertecillo) and the handmade process. Share Carola Josefa's passion and connection to her art.
• •Maintain Authenticity: Be genuine and personal. Avoid overly corporate or generic marketing language. Let the artist's voice shine through.
• •Use Evocative Imagery in Words: Just as the photography is artistic, the words should paint a picture, transporting the audience to the Chilean coast and the studio.
• •Stay Consistent Across Platforms: Ensure the tone used on the website, Instagram captions, product descriptions, and any other communications is harmonious and reflects the core artistic and nature-inspired values.

Social Perception

Customers likely perceive Towed Studio as a source of beautiful, unique, and high-quality handmade art pieces. The connection to the artist and the Chilean coastal inspiration is likely seen as authentic and appealing. The brand is perceived as small-scale and artisanal, rather than mass-produced. There's an appreciation for the aesthetic, which is both rustic and refined, with a clear artistic hand. Followers on Instagram appear engaged and appreciative of the work shared.

Copy Examples

• •Sip the sea. Our new collection of wave-inspired mugs, handcrafted by Carola in Puertecillo, brings the calm of the Chilean coast to your morning ritual. Each swirl of glaze is as unique as the ocean itself. #TowedStudio #HandmadeCeramics #OceanInspired
• •From the wild shores of Puertecillo, where the Pacific breathes life into clay. At Towed Studio, every piece is a story, a memory of the sea, molded by hand with passion. Discover the soul of Chilean artistry. #CarolaJosefa #Ceramics #ArtInspiredByNature
• •Catch the whimsy. This little whale, dreamed up and drawn in our seaside studio, is ready to bring a splash of joy to your walls. Printed on archival paper, a piece of Puertecillo charm. #TowedStudioIllustration #CoastalArt #UniqueGift
• •The studio is quiet today, just the sound of the waves and the hum of the kiln. Carola is patiently glazing a new family of planters, each one waiting to hold a bit of green life. The magic is in the making. #HandmadeProcess #CeramicArt #PuertecilloLife
• •Own a piece of the Chilean coast. Explore unique, handmade ceramics and illustrations by Towed Studio – art born from where the land meets the sea.