Brand Tone

Bold, Confident, and Playfully Chic.

Brand Values

• •Style Accessibility
• •Female Empowerment
• •Individuality & Self-Expression
• •Global Inspiration
• •Commitment to Inclusivity

Best Practices

• •Lead with Attitude: Start with confident, bold statements. Use the "Don't Be Boring" mantra as a guiding principle for all headlines and opening lines. The voice is active, not passive.
• •Use Fashion-Forward Language: Borrow vocabulary from the world of fashion. Words like "runway-worthy," "chic," "statement piece," "curated," and "serve looks" reinforce the brand's positioning.
• •Embrace Personification: Talk about furniture as if it has a personality. A sofa can be "the center of attention," and a bed can be a "diva." This makes the products more relatable and fun.
• •Balance "Affordable" with "Luxury": When mentioning price, frame it as "accessible luxury" or "attainable style." The goal is to sound like a well-kept secret for stylish people, not a discount warehouse.
• •Tell the Story: Weave the brand's values into the copy where relevant. Mentioning that a piece was created in partnership with female artisans or is part of a globally-inspired collection adds depth and justifies the customer's emotional and financial investment in the brand.

Social Perception

TOV is widely seen as a trend-setter for on-trend, statement pieces that offer good quality for the price, providing an accessible luxury. It's also perceived as a brand with a conscience due to its women-led nature and commitment to inclusivity.

Copy Examples

• •Your living room called. It’s bored. Rescue it from the tyranny of beige with a sofa that’s not afraid to be the center of attention. Because life’s too short for boring furniture. #DontBeBoring #TOVfurniture #StatementSofa #InteriorDesign #VelvetSofa
• •Style Has A New Voice. And It’s Anything But Quiet. Shop runway-inspired furniture that’s as bold and brilliant as you are.
• •Warning: May Cause Extreme House Pride.
• •Why just sleep when you can make a statement? Wrapped in creamy, velvety softness with dramatic tufted channels, the Angela bed is the diva your bedroom has been waiting for. It’s bold, it’s beautiful, and it never apologizes for being fabulous. Kiln-dried pine means it's built for endless encores, no box spring required. Ready for your standing ovation?
• •We said what we said. 💅 #DontBeBoring #TOVfurniture #HomeMakeover #GlowUp #InteriorDesign