Brand Tone

Bold & Playful, Fashion-Forward & Trendy, Approachable & Accessible, Confident & Vibrant, Empathetic & Inclusive

Brand Values

• •Style & Design Excellence
• •Affordability
• •Individuality & Self-Expression
• •Quality
• •Female Empowerment
• •Inclusivity & Diversity
• •Customer Inspiration
• •Sustainability

Best Practices

• •Embrace the "Don't Be Boring" Mantra: Every piece of copy should exude energy, confidence, and a touch of playfulness. Avoid generic, bland language. Use vibrant adjectives and a conversational, upbeat style.
• •Speak the Language of Style (but keep it accessible): Reference fashion, trends, and aspirational aesthetics, but always bring it back to the brand's attainability. Use terms like "runway-worthy," "statement piece," "chic," but avoid overly technical or exclusive jargon.
• •Highlight Individuality and Self-Expression: Frame products not just as furniture, but as tools for customers to express their personality and create a unique space. Use empowering language that encourages bold choices.
• •Be Confident, Not Arrogant: The tone should be self-assured about the designs and value, but remain friendly and inviting. Show passion for the products and the impact they can have on a home.
• •Visually Align Copy with Brand Imagery: Ensure the copy complements the bold, stylish, and often colorful visuals used in TOV's marketing. The words should evoke the same feeling as the images – exciting, modern, and full of personality.

Social Perception

TOV Furniture is perceived as a source for stylish, trendy, and unique furniture at a reasonable price point. They are seen as a brand that helps create magazine-worthy interiors without an exorbitant cost. Their social media presence is strong and contributes to a perception of being current and desirable.

Copy Examples

• •Headline: Stop Scrolling. Start Living. Body: Your home called. It's tired of beige. Unleash your inner icon with TOV Furniture – where bold designs meet 'OMG, I can actually afford this!' prices. #DontBeBoring #TOVLiving
• •Headline: Life’s Too Short for Dull Furniture. Body: Seriously. Elevate your everyday with pieces that pop, shimmer, and basically scream *you*. From plush velvets to statement silhouettes, TOV makes runway-ready style your reality. Shop the new collection and dare to decorate.
• •Headline: Not Your Grandma’s Furniture (Unless She’s Fabulous). Body: We’re TOV. We do chic, we do unique, and we definitely don’t do boring. Get ready for furniture that starts conversations and turns your space into a masterpiece. Affordable luxury is officially a thing.
• •Headline: Warning: May Cause Extreme House Pride. Body: Symptoms include: constantly inviting people over, an uncontrollable urge to redecorate every room, and a serious obsession with your new TOV pieces. We’re not sorry. Discover designs that are as bold and brilliant as you are.
• •Headline: Be the Main Character of Your Home. Body: Your space should be a vibe. Your vibe. TOV Furniture delivers the head-turning, heart-stopping pieces that make your home unmistakably yours. Style, meet substance, meet 'wow, that price!' #TOVFurniture #HomeGoals