Brand Tone

Artistic & Creative, Elegant & Refined, Passionate & Inspired by Nature, Meticulous & High-Quality, Gentle & Delicate

Brand Values

• •Craftsmanship & Artistry
• •Beauty & Aesthetics
• •Nature & Conservation
• •Originality & Uniqueness
• •Quality & Durability (within the context of paper art)

Best Practices

• •Embrace Descriptive & Evocative Language: Use words that appeal to the senses and convey the beauty, intricacy, and delicate nature of the artwork. Think: \"ethereal,\" \"meticulous,\" \"whisper,\" \"vibrant,\" \"delicate,\" \"intricate.\"
• •Highlight Craftsmanship & Process: Subtly remind the audience of the skill, time, and passion invested in each handmade piece. Phrases like \"painstakingly crafted,\" \"hand-shaped,\" \"hours of dedication\" reinforce value.
• •Maintain a Connection to Nature: Continuously draw inspiration from and reference the natural world. Name specific species, talk about botanical details, or reflect on the beauty of flora and fauna.
• •Keep it Elegant & Refined: Avoid overly casual slang, excessive emojis (unless very strategically used and fitting the specific post), or overly aggressive sales language. The tone should reflect the sophistication of the art.
• •Be Authentic & Passionate: Let Tove Malm's genuine passion for her art and for nature shine through. Authentic storytelling about inspiration or the creation process will resonate more deeply than generic descriptions.

Social Perception

Highly Skilled Artist, Unique & Beautiful Work, Inspirational, High-End & Artistic, Respect for Nature

Copy Examples

• •Instagram Post (New Flower Sculpture): Capturing the fleeting elegance of the wild rose. Each petal meticulously shaped, each vein delicately impressed. A whisper of nature, sculpted in paper, to hold a moment of beauty indefinitely. Discover 'Rosa Sericea' – now gracing the studio gallery. #ToveMalmStudio #PaperArt #BotanicalSculpture #HandmadeArt #WildRose #Artistry
• •Website \"About\" Section Snippet: Driven by an enduring fascination with the natural world, Tove Malm Studio breathes life into paper. Here, artistry and meticulous craftsmanship converge, transforming humble sheets into intricate botanical and entomological sculptures. Each piece is a testament to the delicate beauty surrounding us, a quiet invitation to pause and observe.
• •Product Description (for a paper insect): The 'Azure Damselfly': A fleeting jewel of the wetlands, now immortalized in fine Italian crepe paper. Observe the intricate wing patterns and the subtle iridescence of its form, each detail hand-cut and assembled with precision. A unique piece of art that brings a touch of nature's delicate wonder into your space.
• •Facebook Announcement (Exhibition): We're thrilled to announce Tove Malm Studio will be part of the upcoming 'Flora Contemplations' exhibition at Galleri Vår. Join us to explore a curated collection of paper botanicals that celebrate the quiet poetry of the plant kingdom. Opening night details to follow. #ToveMalm #PaperArtist #ArtExhibition #SwedishArt #ContemporaryCraft #BotanicalArt
• •Email Newsletter Snippet (to subscribers): Dear Friends of the Studio, As autumn unfurls its gentle hues, we find renewed inspiration in the season's subtle transformations. In the studio, new paper sculptures are taking shape, echoing the delicate cycle of nature. We invite you to explore these latest creations, each piece a labor of love and a tribute to the enduring beauty of the wild. Visit the online gallery to see what's new. With artistry, Tove.