Brand Tone

Nurturing and Authentic

Brand Values

• •Legacy and Authenticity
• •Transparency
• •Handcrafted Passion
• •Family and Relief

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values. Start with the story of legacy, authenticity, or the passion for handmade quality before detailing the product features.
• •Focus on Feeling and Relief: Use descriptive, sensory language that emphasizes the customer's experience—words like "soothe," "pamper," "rejuvenate," "relief," and "indulge."
• •Maintain a Personal Voice: Write as the founder, Lawanda, would speak. Use "I," "we," and "my" to reinforce the personal, small-business feel and connect directly with the customer.
• •Highlight "Handcrafted" and "Natural": These are key differentiators. Ensure that the terms "handcrafted," "handmade," "natural ingredients," and "small batch" are woven into product descriptions, social media posts, and ads.
• •Be Transparent in Every Detail: When listing ingredients or describing benefits, do so with clarity and honesty. This reinforces the brand's core value of transparency and builds long-term customer trust.

Social Perception

A trusted source for natural, handcrafted skincare that offers relief and pampering for the whole family through high-quality, authentic products.

Copy Examples

• •Artisan care in every bottle. Discover handcrafted bath and body products made with passion, transparency, and the finest natural ingredients.
• •Your skin deserves a moment of peace. Our Goat Milk Soap is handcrafted to soothe and nourish, leaving you feeling soft and refreshed. It’s not just skincare, it’s a daily ritual of self-care. ✨ #HandmadeSoap #NaturalSkincare #Toussaints
• •Indulge your skin in our decadent Whipped Body Butter. A rich blend of shea and mango butters, this cream is handcrafted to deliver deep, lasting moisture without the greasy feel. Perfect for the whole family and for providing gentle relief to dry, tired skin.
• •A legacy of care, a gift for your skin.
• •Tired of skincare you can't trust? At Toussaint's, we're transparent about our ingredients so you don't have to be. Inspired by a family legacy of doing things the right way, our handcrafted products are made to nourish and pamper your entire family. Shop our collection today.