Brand Tone

Exclusive and Premium, Authoritative and Knowledgeable, Passionate, Professional yet Approachable, Aspirational

Brand Values

• •Quality and Excellence
• •Authenticity and Rarity
• •Customer Satisfaction
• •Expertise and Craftsmanship
• •Passion for Golf

Best Practices

• •Emphasize Exclusivity and Rarity: Consistently use language that highlights the limited nature, tour-issue status, and unique qualities of the products (e.g., "limited release," "tour-proven," "rare find," "collector's item").
• •Maintain a Confident and Authoritative Voice: Speak from a position of expertise. Use precise terminology related to golf equipment and club specifications. Showcase knowledge without being condescending.
• •Incorporate the #onlythebest Philosophy: Weave this hashtag and its underlying message of quality and aspiration into social media posts, product descriptions, and marketing materials where appropriate.
• •Focus on Quality and Craftsmanship: Detail the materials, milling processes, and design features that make the putters exceptional. Highlight the hand-finished aspects or custom build potential.
• •Be Passionate but Professional: Let the love for golf shine through, but always maintain a professional demeanor suitable for a high-end retailer. Ensure communications are polished, and customer service interactions are respectful and helpful.

Social Perception

A Trusted Source for High-End Gear, Specialists in Premium and Custom Equipment, Knowledgeable Experts, Catered to Serious Golfers and Collectors, Associated with Quality Customer Service

Copy Examples

• •Headline: Elevate Your Game. Experience Perfection. Body: At Tour Stock Putters, we don't just sell putters; we provide the keys to unlocking your true potential on the greens. Discover our curated collection of tour-proven, limited-edition flatsticks, meticulously crafted for those who demand #onlythebest. Your next masterpiece awaits. Call to Action: Explore the Collection
• •Headline: Beyond Rare. Beyond Compare. Body: Why settle for ordinary when the extraordinary is within reach? Tour Stock Putters is your exclusive gateway to the world's most sought-after tour-issue putters and custom creations. Each piece tells a story of precision, performance, and passion. Call to Action: Find Your Grail
• •Headline: Built for Champions. Available to You. Body: The same craftsmanship and performance trusted by tour professionals can be yours. Our expert team at Peoples Golf specializes in custom-building your dream setup, from tour-issue shafts to that one-of-a-kind putter. Let us help you build with #onlythebest. Call to Action: Enquire About Custom Builds
• •Headline: The Art of Putting, Perfected. Body: For the discerning golfer who understands that every detail matters. Tour Stock Putters offers an unparalleled selection of putters from legendary makers like Scotty Cameron, Bettinardi, and Swag Golf. Authenticity guaranteed. Performance undeniable. Call to Action: Shop New Arrivals
• •Headline: Your Personal Concierge to the Tour-Issue Market. Body: Navigate the exclusive world of tour-grade golf equipment with confidence. Tour Stock Putters, a division of Peoples Golf, provides unparalleled access and expertise, ensuring you're equipped with #onlythebest to inspire greatness in your game. Call to Action: Discover Tour-Level Precision