Brand Tone

exclusive, confident, professional

Brand Values

• •Authenticity
• •Exclusivity
• •Quality
• •Trust
• •Authority

Best Practices

• •Maintain a Tone of Authority
• •Emphasize Scarcity and Exclusivity
• •Focus on Authenticity and Trust
• •Speak to the Collector, Not Just the Golfer
• •Keep it Professional and Concise

Social Perception

Premium, legitimate, but expensive reseller of authentic Scotty Cameron tour putters.

Copy Examples

• •The Unicorn Has Landed: The Tour-Only GSS Timeless. You won't see this on the course. You won't even see it in the Gallery. Reserved for the true collector, this German Stainless Steel Timeless is a masterpiece of milling and design. For the player who demands the absolute best, and nothing less. Authenticity guaranteed. Secure it before it's gone forever.
• •Your All-Access Pass to the Inner Circle. The rarest putters are never publicly listed. As a TourScottys VIP Member, you get exclusive first access to our most coveted arrivals before anyone else. Enjoy complimentary overnight shipping on all orders, a welcome gift, and entry into a community of the world's most discerning collectors. This isn't just a membership; it's a statement.
• •Another Grail Finds Its Home. This 009M Carbon beauty is on its way to a new collection. Congratulations to its new owner. For those who missed out, our next major acquisition is just around the corner. Turn on post notifications—you’ll want to be ready. #TourScottys #CircleT #ScottyCameron
• •Inside the Vault: What Just Arrived at TourScottys. We've just acquired a small collection of Tour-proven Phantoms, straight from the tour van. These aren't just putters; they're pieces of competitive history, engineered for the game's biggest stages. Explore the collection and own the same craftsmanship the pros trust.
• •The Relentless Pursuit of Perfection. TourScottys was born from a singular passion: to source the most exceptional Scotty Cameron tour putters in the world. We are not just resellers; we are curators for the serious collector and the dedicated player. Our network is unmatched, our standards are uncompromising, and our guarantee of authenticity is absolute. Welcome to the pinnacle of putter collecting.