Brand Tone

Knowledgeable & Authoritative, Trustworthy & Transparent, Family-Oriented & Approachable, Natural & Health-Focused, Passionate & Educational

Brand Values

• •Quality & Purity
• •Experience & Expertise
• •Transparency
• •Customer Wellbeing
• •Australian Roots & Family Ownership
• •Sustainability/Environmental Consciousness

Best Practices

• •Emphasize Expertise and Heritage: Consistently weave in the 50+ years of experience and the family-run aspect into communications. This builds trust and differentiates the brand.
• •Educate, Don't Just Sell: Share knowledge about medicinal mushrooms, the benefits of fruit body vs. mycelium, and the science behind their products through blog posts, social media, and email newsletters. This reinforces their authority and provides value.
• •Spotlight Transparency: Regularly highlight the quality of ingredients (100% fruit body, organic), Australian-grown aspect (where applicable), and their advanced production facility. Use "behind-the-scenes" content.
• •Use a Warm and Authentic Voice: While knowledgeable, maintain an approachable and caring tone, reflecting the family-business nature. Respond to customer queries and comments with genuine interest.
• •Showcase Customer Success & Testimonials: Leverage the wealth of positive customer reviews and testimonials in marketing materials. Authentic stories about improved wellbeing resonate strongly and build social proof.

Social Perception

Highly Trusted, Effective Products, Knowledgeable Source, Good Customer Service, Premium Product

Copy Examples

• •Headline: Unlock Nature's Wisdom. 50 Years of Mushroom Mastery in Every Drop. Body: Experience the Touchwood difference. Our potent medicinal mushroom extracts are 100% fruit body, grown with decades of family expertise right here in Western Australia. Boost your clarity, energy, and immunity, naturally.
• •Headline: From Our Family Farm to Your Daily Wellness. Body: At Touchwood Mushrooms, we're not just growers; we're a family dedicated to your health. Discover the pure power of organic Lion's Mane, Reishi, and more – all crafted with care and transparency. Feel the goodness.
• •Headline: Why Settle for Less? Demand 100% Mushroom Fruit Body. Body: No fillers, no grains, just pure, potent mushroom goodness. Touchwood Mushrooms delivers the full spectrum of benefits nature intended. Elevate your health with extracts backed by science and generations of knowledge.
• •Headline: Your Daily Dose of Australian-Grown Vitality. Body: Feeling tired, foggy, or just not your best? Our 7 Blend Mushroom Liquid combines nature's most powerful fungi to support your immunity and well-being. Easy to use, and packed with benefits.
• •Headline: The Upson Family Secret? It's in the Mushrooms. Body: For over five decades, Graham Upson has been perfecting the art of mushroom cultivation. Now, Touchwood Mushrooms brings that passion and expertise directly to you. Experience the tradition, taste the purity, feel the difference.