Brand Tone

Natural & Authentic, Stylish & Modern, Friendly & Approachable, Quality-Conscious, Personalized

Brand Values

• •Nature & Sustainability: Using excess wood offcuts and partnering with environmentally responsible suppliers.
• •Uniqueness & Individuality: Providing distinctive products and customization.
• •Quality Craftsmanship: Focusing on well-made, durable items.
• •Customer Connection: Engaging with customers through social media and highlighting their experiences.
• •Passion for Materials: A clear love for wood and its natural characteristics.

Best Practices

• •Embrace Nature's Language: Use words that evoke the natural world, craftsmanship, and authenticity (e.g., "handcrafted," "natural grain," "sustainably sourced," "earthy," "unique").
• •Keep it Warm and Approachable: Write as if you're talking to a friend who appreciates style and nature. Use a conversational tone, especially on social media, but maintain professionalism.
• •Highlight Uniqueness and Personalization: Consistently remind customers about the custom design options and the one-of-a-kind nature of wooden products. Use phrases like "your story," "uniquely yours," "custom-crafted."
• •Weave in Sustainability Naturally: Mention your eco-friendly practices and use of sustainable materials where relevant, making it a core part of the product's value, not just an add-on.
• •Focus on the Feeling: Beyond the physical product, sell the feeling it evokes – connection to nature, individual expression, quiet confidence, timeless style. Use descriptive language that appeals to these emotions.

Social Perception

Positive for Product Aesthetics, Appreciation for Customization, Growing Brand in SA, Eco-Conscious Appeal

Copy Examples

• •Headline: Crafted by Nature, Designed for You. Discover Your Unique Wooden Watch. Body: At Touchwood, we believe your style should be as original as you are. Our handcrafted wooden watches bring the warmth and beauty of nature to your wrist. Sustainable, stylish, and timeless. Find yours today. #TouchwoodStyle #NaturalAccessories
• •Headline: The Perfect Gift, Uniquely Personal. Custom Engraved Wooden Accessories. Body: Looking for a gift that truly speaks from the heart? Our custom engraving service on beautiful wooden sunglasses, rings, and more makes every piece one-of-a-kind. Memorable, meaningful, and made with care. Explore corporate gifting and personal treasures. #TouchwoodGifts #PersonalizedPerfection
• •Headline: Wear Your Story. Design Your Dream Ring with Touchwood. Body: Your love is unique, your ring should be too. With Touchwood, you can co-create a stunning wooden or tungsten ring that tells your story. Natural materials, exceptional craftsmanship, endless possibilities. Start designing at touchwood.biz. #DreamRing #CustomMade #TouchOfNature
• •Headline: Style That Doesn’t Cost the Earth. Our Sustainable Wooden Collection. Body: Look good, feel good, do good. Our wooden accessories are crafted from sustainably sourced, excess wood offcuts, because we believe in beauty that respects our planet. Explore accessories that are as kind as they are cool. #SustainableStyle #EcoChic #TouchwoodCares
• •Headline: Hello Sunshine! Shield Your Eyes with Naturally Cool Wooden Sunglasses. Body: Step out in style with our range of lightweight and durable wooden sunglasses. Polarized lenses, unique wood grains, and a fit that’s all about comfort. Ready for your next adventure? Shop the collection. #WoodenShades #SummerStyle #TouchwoodAdventure