Brand Tone

Aspirational and Empowering

Brand Values

• •Self-Expression
• •Quality
• •Sustainability
• •Timeless Style
• •Individuality

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that defines the brand voice with columns for "This, Not That." For example: "Aspirational, not Pretentious," "Empowering, not Demanding," "Creative, not Vague." This ensures all writers understand the nuances.
• •Focus on "You" and "Your": Center the narrative on the customer. Use language that speaks directly to their desire for self-expression (e.g., "Your story," "Your unique style," "How you wear it").
• •Weave Values into Every Message: Don't just state you are sustainable or quality-focused—show it. In product descriptions, mention the "eco-friendly materials". In social posts, talk about what "timeless style" means for the customer's wardrobe.
• •Maintain Consistency Across All Channels: The aspirational tone used on the website must be mirrored in every email, social media post, ad, and even customer service interaction. A cohesive voice builds trust and brand recognition.
• •Build a Community Around Expression: Since the brand lacks a social presence, the first step is to create one. Use platforms like Instagram and TikTok to encourage user-generated content. Run campaigns with hashtags like #MyTNGStory or #CanvasOfStyle, asking users to share how they style their pieces. This will generate social proof and reinforce the core value of self-expression.

Social Perception

Currently not measurable due to lack of online presence, but the intended perception is a stylish, high-quality, and sustainable apparel provider.

Copy Examples

• •Your style is your signature. Don't just wear it—own it. Our latest collection is crafted not just to fit your body, but to express your story. #SetYourStyle
• •Fashion is a feeling. Quality you can touch, style that speaks for you. Discover pieces designed to be the canvas for your life.
• •Hello [Name], ready to write your next chapter? Our new arrivals are here—blending timeless comfort with the unique statement only you can make. Shop the story.
• •More than a hoodie, it's your go-to for comfort and your shield for self-expression. Made with sustainable materials, it’s designed to feel good on your skin and for your conscience. Your everyday canvas awaits.
• •Touch-N-Go Apparel | Style That Tells Your Story | Shop Sustainable Fashion