Brand Tone

Modern & Stylish, Playful & Energetic, Aspirational & Lifestyle-focused, Sensorial & Joyful, Innovative & Disruptive, Authentic & Community-centric

Brand Values

• •Innovation
• •Design & Aesthetics
• •Sensory Experience & Joy
• •Quality & Efficacy
• •Self-Care & Wellbeing
• •Community & Connection
• •Social Responsibility (Touchlives initiative)
• •Authenticity

Best Practices

• •Embrace 'Sensory Language': Use vivid words that evoke smell, touch, and positive feelings. Think 'burst of citrus,' 'velvety smooth,' 'uplifting aroma,' 'delightful mist.'
• •Keep it Upbeat and Positive: Focus on joy, elevation, and the pleasure of the experience rather than fear-based messaging traditionally associated with sanitizers.
• •Highlight Style and Design: Casually integrate the aesthetic appeal and portability of the product as a desirable lifestyle accessory. Use terms like 'sleek,' 'chic,' 'pocket-sized essential,' 'your new favorite accessory.'
• •Foster a Sense of Community and Inclusivity: Use engaging questions, encourage sharing (UGC), and adopt a friendly, approachable voice. Reflect the 'for everyone,' 'cross-generational' appeal mentioned by the founder.
• •Stay Playful and Modern, Especially on Relevant Channels: Don't be afraid to use emojis where appropriate (especially on social media), current slang (authentically), and a conversational style that resonates with a younger, trend-aware audience.

Social Perception

Trendy & Cool, Innovative & High Quality, Aspirational Accessory, Effective & Pleasant to Use, Overpriced by Some, Instagrammable/Shareable, Giftable

Copy Examples

• •Headline: Ditch the dry. Discover the delight. Body: Your hands deserve better than boring. Touchland Power Mist: hydrating, amazing-smelling, and seriously stylish. #UpgradeYourClean
• •Headline: Obsessed is an understatement. Body: That feeling when your hand sani is as chic as your outfit. ✨ So many scents, so little time. What’s your Touchland vibe today? #SensoryJoy #PocketSizedLuxury
• •Headline: Clean hands. Elevated mood. Body: It’s not just hand sanitizer, it’s a Touchland moment. Hydrating mists, incredible scents, and instant good vibes. Ready to transform your routine? #Touchland #SelfCareEverywhere
• •Headline: 👋 Bye, basic. Hello, brilliant. Body: Who knew hand hygiene could look this good and feel this amazing? Join the Touchland tribe and make sanitizing your favorite ritual. #StyleAndSanitize #GameChanger
• •Headline: Smell good. Feel good. Do good. Body: Every mist is a little burst of joy, packed with skin-loving ingredients and a scent to match your mood. Plus, we're spreading the love with our Touchlives mission. Clean with a conscience. #TouchlandLove #HygieneReimagined