Brand Tone

Curated & Design-Savvy, Warm & Welcoming, Passionate & Knowledgeable, Community-Focused & Approachable, Slightly Playful (especially for The Outpost)

Brand Values

• •Quality & Craftsmanship
• •Unique & Curated Selection
• •Good Design for Everyone
• •Creating Emotion & Atmosphere
• •Sustainability & Timelessness
• •Passion & Expertise
• •Customer Connection

Best Practices

• •Emphasize Quality & Story: Always highlight the craftsmanship, materials, and unique story or inspiration behind the products. Use descriptive language that appeals to the senses (e.g., "warmest of tones," "soft edges," "clean, sweeping lines").
• •Speak from Passion: Let the genuine love for good design and creating beautiful spaces shine through. Use words like "passion," "love," "joy," "delight," and "haven."
• •Be an Inviting Curator: Position the brand as a knowledgeable friend guiding customers to discover wonderful things, rather than just a retailer. Use inviting and inclusive language.
• •Maintain a Warm & Approachable Voice: Even when describing high-end or exclusive items, keep the tone accessible and friendly. Avoid overly technical jargon unless explaining a specific design benefit. Imagine you're talking to a visitor in the store.
• •Connect to the "Why": Remind the audience of the underlying values – creating a joyful, comfortable, and personal home environment. Link products back to the feeling they evoke or the solution they provide for a well-lived life.

Social Perception

Trusted Local Gem, Source of Unique, High-Quality Finds, Knowledgeable & Passionate Owner/Staff, Aspirational but Accessible, Positive Shopping Experience

Copy Examples

• •Instagram Post (Image: Beautifully lit mid-century modern armchair): Sink into timeless style. Our latest vintage find isn't just a chair, it's a piece of history, lovingly restored to bring warmth and character to your haven. Discover designs that tell a story at touchGOODS. #midcenturymodern #vintagelove #designforeveryone #touchGOODS
• •Website Homepage Banner: More Than Just Goods. At touchGOODS, we curate pieces that spark joy and transform houses into homes. Explore unique, quality designs that feel as good as they look. Find your haven.
• •Facebook Ad (Targeting local residents/visitors): North Fork Charm, Global Design. From handcrafted Italian lighting to locally sourced artisan wares, touchGOODS in Southold (and our playful Outpost in Jamesport!) brings you a world of unique finds. Stop by and let us help you discover something special. #ShopLocal #NorthFork #SoutholdNY #JamesportNY #UniqueHomeDecor
• •Product Description (for a set of artisan mugs): Morning rituals, elevated. These handcrafted ceramic mugs aren't just for your coffee; they're a daily dose of artistry and warmth. Made with passion by [Artisan Name/Region], each piece is unique – a touch of good to start your day. #ArtisanMade #KitchenGoods #MorningJoy #QualityCraftsmanship
• •Email Newsletter Snippet (Announcing new arrivals): Hello [Customer Name], step into a space where design meets delight. Our new arrivals are here, each piece hand-selected for its quality, character, and ability to make your home feel a little more *you*. From statement furniture to the perfect finishing touches, discover what’s new and noteworthy at touchGOODS.