Brand Tone

Elegant, Empowering, Modern, Approachable (in some contexts)

Brand Values

• •Empowerment
• •Quality
• •Modernity & Innovation
• •Timeless Style & Sophistication
• •Authenticity
• •Customer-Centricity
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, empowering, modern), key messaging themes (sophistication, authenticity, quality), preferred vocabulary (e.g., "refined," "curated," "empower" vs. overly casual slang), and a "do's and don'ts" list for language.
• •Focus on "Her": Always write with the target audience in mind – the modern, discerning woman who values both style and modesty. Use language that resonates with her aspirations for elegance, confidence, and self-expression.
• •Highlight Quality and Craftsmanship: Consistently weave in mentions of the high-quality Turkish fabrics, attention to detail, and the blend of traditional craftsmanship with modern design. This reinforces the value and sophistication of the brand.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the brand's visual identity across all platforms. Elegant imagery should be paired with sophisticated and empowering language.
• •Train and Align All Content Creators: Whether in-house or external (influencers, agencies), ensure everyone creating content for Touché Privé understands and adheres to the established brand tone and values. Provide regular feedback and examples of on-brand copy.

Social Perception

Generally viewed as a leading and innovative brand in the modest fashion space, particularly in Europe. Appreciated for its unique designs, quality, and ability to blend modesty with contemporary style. Perceived as a trendsetter that offers stylish and elegant options for women seeking modest attire. Growing global appeal.

Copy Examples

• •Touché Privé: Define Your Elegance. Discover contemporary modest fashion that empowers your authentic style.
• •Introducing the SS'25 Collection — where timeless sophistication meets modern artistry. Each piece is meticulously crafted from the finest Turkish fabrics, designed to move with you and celebrate your unique grace. Explore innovative silhouettes and effortlessly chic designs that redefine modest dressing.
• •Confidence looks beautiful on you. At Touché Privé, we believe style is more than what you wear – it's how you express your inner strength and poise. #TouchePrive #ModernElegance #EmpoweredWomen
• •Elevate Your Wardrobe: Exclusive Access to the Touché Privé Seasonal Edit.
• •Born in Istanbul, Touché Privé reimagines modest fashion for the modern woman. We blend timeless design with a contemporary spirit, because we believe every woman deserves to feel confident and chic, without compromise. Discover your signature style with us.