Brand Tone

elegant, sophisticated, feminine, and romantic, with a touch of modernity and sensuality

Brand Values

• •Quality and Durability
• •Feminine Design & Minimalist Aesthetics
• •Romantic Inspiration & Delicate Design
• •Proper Color Management & Cleanliness in Design
• •Versatility and Comfort
• •Timeless Designs
• •Customer Experience
• •Sustainability
• •Supporting Women
• •Ethical Production

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, romantic, confident, serene), including approved vocabulary and phrases to avoid.
• •Focus on 'Elegant Simplicity': Use clear, concise language that conveys luxury without being overly verbose or pretentious. Let the quality and design of the products speak.
• •Evoke Emotion and Aspiration: Use descriptive language that paints a picture of the lifestyle associated with the brand – confidence, relaxation, romance, and sophisticated leisure.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns seamlessly with the brand's visual identity (photography, website design, store aesthetic).
• •Train Your Team: Ensure anyone creating content for the brand understands and can consistently apply the established brand tone across all platforms (website, social media, customer service).

Social Perception

premium, stylish, and desirable brand

Copy Examples

• •Instagram Post (New Swimwear Collection): 'Embrace the sun in unparalleled style. Discover the new [Collection Name] from Touché Panamá – where timeless elegance meets the sea. #TouchePanama #Swimwear #BeachElegance #PanamaStyle #NewCollection'
• •Facebook Ad (Lingerie Focus): 'Feel exquisitely confident. Touché Panamá presents lingerie crafted with delicate details and the finest materials, designed to celebrate your femininity. Shop now for a touch of everyday luxury. #ToucheLingerie #PanamaFashion #LuxuryLingerie #FeminineGrace'
• •Website Banner (General Brand): 'Touché Panamá: Curated collections of sophisticated swimwear, romantic lingerie, and elegant beachwear. Experience the art of dressing beautifully.'
• •Promotional Email (Seasonal Sale): 'Indulge in the Touché Panamá experience. For a limited time, enjoy [Discount Percentage]% off selected pieces that embody sophistication and timeless style. Elevate your wardrobe today.'
• •Product Description (Pajamas): 'Drift into dreams enveloped in pure comfort and elegance. Our [Product Name] pajamas are thoughtfully designed with [Material e.g., soft organic cotton] and delicate [Detail e.g., lace trim], offering a serene end to your day and a beautiful start to your morning. #TouchePanama #LuxurySleepwear #ElegantComfort'