Brand Tone

Aspirational, Elegant, and Conscious

Brand Values

• •Sustainability
• •Uniqueness and Individuality
• •Quality and Luxury
• •Confidence and Empowerment

Best Practices

• •Lead with a Value: Start captions and descriptions by highlighting a core brand value—be it elegance, sustainability, or uniqueness. For instance, instead of just saying "New swimsuit available," try "Elegance that respects the ocean. Meet our new sustainable swimsuit."
• •Use a Consistent Keyword Lexicon: Regularly use a defined set of words like "timeless," "elegant," "conscious," "unique," "luxurious," and "sophisticated" across all platforms to reinforce the brand's identity.
• •Balance Aspiration with Information: Pair aspirational lifestyle imagery and language with clear, tangible details about sustainability (e.g., "Made from 78% Recycled Polyamide ♻️"). This grounds the luxury feel in authentic, conscious action.
• •Tell the Founder's Story: Periodically weave elements of Adriana Carolina's story—her love for travel, the beach, and nature—into the narrative. This adds a personal, authentic layer to the brand and reinforces the "why" behind its mission.
• •Educate, Don't Just Sell: Use social media stories and blog posts to educate the audience about what terms like "regenerated Nylon" or "eco-friendly materials" actually mean. This builds trust and positions the brand as a leader in the conscious fashion space, strengthening its premium perception.

Social Perception

The public perception of TOUCH BY ADRIANA CAROLINA, based on its curated online presence and retail partnerships, is that of a high-end, niche designer brand focused on ethical fashion. The association with Wolf & Badger and mentions in fashion-related media like Tatler U.K. position it as a credible and desirable independent label. The target audience likely perceives the brand as a premium choice for stylish and environmentally-conscious swimwear and resort wear. The lack of widespread customer reviews suggests that brand awareness is still developing, and its perception is largely shaped by the brand's own messaging rather than extensive user-generated content.

Copy Examples

• •Timeless elegance, consciously crafted. Our BELOVED one-piece is designed for the sophisticated woman who values both style and substance. Made with regenerated Nylon, it’s a tribute to the beauty of you and our planet. Be what you dream to be. #SustainableLuxury #TimelessDesign #TouchByAC
• •Your vacation should be as beautiful as your values. Discover TOUCH BY ADRIANA CAROLINA, where luxurious, timeless swimwear meets a deep commitment to sustainability. Pack a piece that honors the planet. Shop our eco-friendly collection now.
• •Effortless Style for the Cosmopolitan Woman. Inspired by the energy of the city, our New York Knitwear Collection offers versatile, elegant pieces for any occasion. Elevate your look, effortlessly.
• •Unveil your confidence. The HAUGHTY one-piece is designed to captivate, crafted from luxurious vegan leather to enhance your silhouette. With two versatile belt options, it’s a statement of elegance and bold, versatile style. Choose HAUGHTY and let your confidence sparkle.
• •For Your Next Sunset: Conscious Elegance Has Arrived