Brand Tone

professional, quality-focused, and supportive

Brand Values

• •Quality and Craftsmanship
• •Innovation
• •Customer Support and Partnership
• •Elegance and Aesthetics
• •Wellness and Vitality
• •Heritage and American Manufacturing
• •Sustainability

Best Practices

• •Prioritize "Quality" and "Elegance": Consistently use and allude to these core concepts in product descriptions, mission statements, and general communications. This reinforces the brand's primary promise.
• •Maintain a Professional and Respectful Voice: Address the audience (primarily spa and wellness professionals) with an understanding of their expertise and needs. Avoid overly casual slang or humor that might detract from the brand's established, sophisticated image.
• •Highlight Heritage and Expertise: Subtly weave in the company's long history (since 1983) and manufacturing experience to build trust and underscore reliability.
• •Focus on Client Benefits and Solutions: While detailing features, always connect them back to how they benefit the professional (e.g., "intuitive therapist experience," "optimize your workspace") and their clients (e.g., "unforgettable client experiences," "supreme comfort").
• •Be Informative and Supportive: Provide clear, comprehensive information about products and services. Position the brand as a knowledgeable partner dedicated to helping clients succeed and enhance their professional environments.

Social Perception

reputable and reliable manufacturer of high-quality, professional-grade spa and massage equipment

Copy Examples

• •For over 40 years, TouchAmerica has been the professional's choice for exquisitely crafted wellness and spa equipment. We blend innovative design with enduring quality to elevate your practice and create unforgettable client experiences. Discover the TouchAmerica difference.
• •Introducing the [Product Name] table: Where intelligent design meets unparalleled comfort. Engineered for an intuitive therapist experience and exceptional client support, this table embodies TouchAmerica's commitment to quality that endures. Elevate your treatments with a foundation of refined elegance and lasting performance.
• •At TouchAmerica, we believe the right equipment is an extension of your expertise. That's why we meticulously design and manufacture each piece in North Carolina, ensuring superior craftsmanship and innovative features that support your dedication to wellness. Learn how our solutions can transform your space: [Link to website]
• •Invest in Lasting Quality: Special Savings on TouchAmerica Equipment Dear Valued Professional, Enhance your client's journey to wellbeing with TouchAmerica. For a limited time, experience the superior quality and elegant design of our [Product Category] at a special price. Crafted for durability and exceptional performance, our equipment is an investment in your practice's success. [Link to Promotion]
• •Since 1983, TouchAmerica has been dedicated to supporting wellness professionals with superior, American-made spa and massage equipment. Our mantra, 'Quality and elegance are never an accident,' guides every step, from design to delivery. We partner with you to create spaces that inspire health, vitality, and conscious touch.