Brand Tone

Helpful & Supportive, Approachable & User-Friendly, Reassuring & Trustworthy, Modern & Tech-Savvy

Brand Values

• •Simplicity/Ease of Use
• •Security & Peace of Mind
• •Accessibility/Affordability
• •Customer Support
• •Innovation

Best Practices

• •Focus on "Easy" and "Simple": Continuously reinforce the user-friendliness of the products and app. Use straightforward language and avoid overly technical terms.
• •Emphasize Peace of Mind and Security: Connect product features to the emotional benefit of feeling safe and in control. Use reassuring language.
• •Be Helpful and Solution-Oriented: Frame copy around solving common customer problems or needs (e.g., "Want to see who's at the door even when you're out?"). Provide clear, actionable information.
• •Maintain an Approachable, Human Voice: Write as if you're having a friendly conversation. Use "you" and "your" to speak directly to the customer. Show empathy for their security concerns.
• •Highlight Value and Transparency: Be clear about what's included, especially regarding free vs. paid features. Build trust by being upfront.

Social Perception

Generally seen as a good value proposition, making smart home security straightforward and accessible.

Copy Examples

• •Headline: Peace of Mind, Simplified. Body: With Toucan Smart Home, securing your world is as easy as 1-2-3. Intuitive setup, crystal-clear video, and an app that puts you in control – anytime, anywhere.
• •Headline: Your Home, Secured Your Way. No Complicated Contracts. Body: Enjoy 24/7 protection with our easy-to-install wireless cameras and video doorbells. Access 24 hours of event history for free, because feeling safe shouldn't come with hidden fees.
• •Headline: Smart Security That Speaks Your Language. Body: Forget confusing tech jargon. Toucan makes smart home security intuitive and user-friendly, from unboxing to everyday use. We're here to help you connect and protect what matters most.
• •Headline: Keep an Eye on Everything, Effortlessly. Body: Whether you're at work or on vacation, our reliable smart cameras and instant app alerts bring you closer to home. Easy to set up, easier to love.
• •Headline: Upgrade Your Welcome. Upgrade Your Security. Body: The Toucan Wireless Video Doorbell lets you see and speak to visitors from anywhere. Simple installation, smart features, and the reassurance you deserve.