Brand Tone

informative, authoritative, and supportive

Brand Values

• •Scientific Integrity: A strong emphasis on research, evidence-based formulations, and transparency about ingredients and their mechanisms.
• •Health & Wellness Empowerment: A commitment to helping individuals achieve better health and vitality through education and effective products.
• •Quality & Efficacy: Prioritizing high-quality ingredients and formulations that deliver tangible results.
• •Transparency: Being open about their products, the science behind them, and potentially their sourcing and manufacturing processes.
• •Holistic Approach: Understanding and promoting the gut's central role in overall well-being.

Best Practices

• •Prioritize Education Over Hard Selling: Focus on informing your audience about the benefits and science of gut health and your products, rather than just pushing for a sale. Let the value speak for itself.
• •Back Claims with Evidence (or the promise of it): Consistently reference 'science-backed formulas,' 'research,' 'clinically studied ingredients,' and provide accessible explanations or links to more detailed information. This reinforces authority and trust.
• •Use Empowering and Supportive Language: Frame your messaging around helping customers achieve their health goals. Use phrases like 'your journey to,' 'unlock your potential,' 'discover how you can,' 'we're here to support.'
• •Maintain Clarity and Precision: While authoritative, avoid overly technical jargon that the average consumer won't understand. If technical terms are necessary, explain them simply. This ensures your informative approach is also accessible.
• •Develop a Brand Voice Guide: Create an internal document that outlines the key elements of your brand tone, approved terminology, 'do's and don'ts' for language, and examples. This will help ensure consistency across all writers and platforms. For instance, always aim for a tone that is optimistic yet realistic, and professional yet approachable.

Social Perception

premium, credible, and science-focused brand

Copy Examples

• •Introducing GutRenew: Clinically-researched ingredients to restore your microbiome and revitalize your well-being. Your journey to optimal gut health starts here.
• •Did you know your gut health impacts everything from your energy levels to your mood? Our Precision Prebiotics + Probiotics blend is scientifically formulated to nourish your gut and help you thrive. Learn more about the science behind a happy gut – link in bio! #TonumHealth #GutScience #LiveWell
• •Unlock the Science of a Healthier You: Insights from Tonum Health
• •Empowering Your Health from Within. Discover Tonum Health’s advanced, science-backed gut solutions designed for lasting vitality.
• •At Tonum Health, we believe that understanding your body is the first step towards transforming your health. That's why we're delving deep into the fascinating world of the gut microbiome and how our targeted approach can support your digestive balance and overall wellness.