Brand Tone

Friendly, Approachable, Reassuring, Trustworthy, Parent-centric, Understanding, Joyful, and Playful.

Brand Values

• •Child Safety and Health
• •Practicality and Durability
• •Ease and Convenience for Parents
• •Development and Independence
• •Joyful Mealtimes
• •Eco-Friendliness

Best Practices

• •Emphasize safety (BPA-free, non-toxic).
• •Highlight practicality (easy to clean, durable, suction).
• •Show support for child development in product descriptions.
• •Maintain consistent tone across all platforms.
• •Incorporate user-generated content to build community.

Social Perception

Positive customer feedback, community-oriented, one of many brands in a competitive market, joyful mealtimes for every family.

Copy Examples

• •Welcome to TotTableware, where mealtime becomes a delightful adventure for your little one!
• •Our super strong suction plates make mealtime less messy and more fun!
• •Made with BPA-free, food-grade silicone because your child's health is our top priority.
• •We know how busy parenting can be, that's why we designed our tableware to be easy to clean.
• •Join the TotTableware family and share your joyful mealtime moments with us!