Brand Tone

Passionate hobbyist, technical expert, and friendly small business owner; combining enthusiasm, detailed information, and an approachable, customer-focused demeanor.

Brand Values

• •Quality and Performance
• •Customer Service Excellence
• •Community and Passion
• •Accessibility and Value

Best Practices

• •Lead with Passion, Support with Tech
• •Use "We" and "You"
• •Keep it Real and Relatable
• •Turn Features into Benefits
• •Encourage Interaction

Social Perception

Highly reputable and trusted, perceived as knowledgeable and helpful, and a go-to source for RC parts due to wide selection, good prices, and excellent service.

Copy Examples

• •Unleash the Beast. Your stock RC is fast. Our [Product Name] Brushless Motor makes it a legend. Engineered for extreme torque and blistering speed, this is the upgrade your rig is begging for. Stop chasing. Start dominating. #ToTsRC #RCupgrades #BrushlessMotor
• •This is what it's all about! Huge shoutout to [Customer Tag] for sharing this awesome shot of their [RC Car Model] powered by our parts. We love seeing our gear in the wild. Tag us in your builds for a chance to be featured! #RCcommunity #ToTsRCfamily #RCcars
• •Performance Parts, Hobbyist Prices. We're a small family business fueled by the same passion you are. Get top-tier, tested RC parts without the top-tier price tag. Backed by thousands of 5-star reviews. [Shop Now]
• •Say goodbye to frustrating brown-outs and inconsistent servo power. Our Glitch Buster ensures your receiver gets the steady voltage it needs for peak performance, from drift cars to RC planes. Have questions about your setup? Just ask! We’re always happy to help you get the most out of your build.
• •Building a new crawler course? Which color cones are you grabbing? [Poll: Red vs. Lime Green]. Swipe up to see all the options! #rccrawler #scaleaccessories #ToTsRC