Brand Tone

Passionate, Traditional, Quality-Driven, Authentic, Elegant, Approachable & Informative

Brand Values

• •Family
• •Tradition
• •Quality & Craftsmanship
• •Terroir & Origin
• •Sustainability & Ecology
• •Passion
• •Authenticity

Best Practices

• •Embrace Storytelling: Weave the family history, the generational aspect, and the passion for the land and winemaking into all communications. People connect with genuine narratives.
• •Highlight Quality and Craftsmanship: Consistently use language that reflects the meticulous care, artisanal approach, and commitment to producing exceptional, often organic, wines.
• •Emphasize Origin and Terroir: Regularly connect the wines to their specific geographical locations (Rioja, Priorat, Prades) and the unique characteristics these terroirs impart. This reinforces authenticity and a sense of place.
• •Maintain a Personal and Passionate Voice: Whether it's a product description or a social media update, let the genuine enthusiasm for wine and the family's dedication shine through. Avoid overly corporate or generic language.
• •Visual-Verbal Cohesion: Ensure that the tone of the copy aligns with the visual elements used (e.g., elegant photography on Instagram should be paired with refined yet passionate text). The overall message should be harmonious.

Social Perception

Respected Winery, Passionate Owner/Family, Focus on Quality over Quantity, Good Value, Authentic Experience, Commitment to Region

Copy Examples

• •Headline: Generations of Passion, Bottled. Discover Bodegas Toto Marqués – Where Rioja & Priorat Tradition Meets Modern Artistry. Body: Since 1926, our family has cultivated a deep connection to the vine. Experience wines born from heritage, crafted with care, and alive with the spirit of Spain's most revered terroirs. Taste the legacy.
• •Social Media Post (with image of vineyards/family): From our ancient vines in Priorat to the soaring heights of Prades, every bottle of Toto Marqués tells a story. A story of family, dedication, and the pursuit of exceptional quality, organically grown. What chapter will you uncork today? #TotoMarques #SpanishWine #FamilyWinery #OrganicWine #Priorat #Prades
• •Product Description (for "Prades 950"): Elevate Your Senses. Prades 950 is more than a wine; it's an experience. Grown at 950 meters in the mystical mountains of Prades, this organic expression of [Grape Varietals] captures the purity of high-altitude terroir. Expect [mention key tasting notes like 'crisp minerality, vibrant fruit, elegant structure']. A true taste of dedication.
• •About Us Snippet: At Bodegas Toto Marqués, winemaking is in our blood. Four generations have poured their hearts into these lands, nurturing each grape with a blend of time-honored tradition and a vision for the future. We believe in authentic wines that speak of their origin. Join our family tradition.
• •Call to Action for Wine Tasting: Step into Our Story. Visit Bodegas Toto Marqués and immerse yourself in the passion behind our wines. Walk our historic vineyards, meet the family, and taste the authentic character of Priorat and Prades. Book your unforgettable journey into Spanish winemaking today.