Brand Tone

Activist & Empowering, Artistic & Creative, Community-Focused & Inclusive, Authentic & Direct, Slightly Edgy & Playful

Brand Values

• •Transgender and Queer Empowerment & Representation
• •Artistic Expression & Creativity
• •Community & Support
• •Ethical Sourcing & Practices
• •Activism & Social Justice
• •Inclusivity

Best Practices

• •Prioritize Inclusive & Affirming Language: Always use language that is respectful, inclusive, and affirming of transgender, gender non-conforming, and queer identities. Actively avoid jargon or slang that could be exclusionary unless it's widely understood and embraced by the target community.
• •Lead with Your Values: Ensure that the core values of TGNC empowerment, artistic expression, community, and ethical practices are woven into messaging wherever appropriate. Let the 'why' behind the brand shine through.
• •Amplify Artist Voices: Whenever possible, highlight the individual artists within the collective. Share their stories (with permission), their inspiration, and their connection to the pieces they create. This reinforces the 'collective' and 'handmade' aspects.
• •Be Authentic and Direct: Speak from a place of genuine experience and conviction. The tone can be passionate and direct, especially when addressing social issues or community empowerment. Avoid corporate or overly polished language that might feel disingenuous.
• •Balance 'Spooky' with 'Supportive': While the name 'Spooky Haus' allows for a touch of alternative, edgy, or playful 'spooky' aesthetic, ensure this never overshadows the primary mission of queer and trans empowerment and support. The 'spooky' element should be an invitation to an alternative, inclusive space, not a primary descriptor of the art's subject matter unless intended. The core is the art collective and its mission.

Social Perception

Niche & Targeted, Supportive & Positive (within its community), Authentic Voice, Advocate

Copy Examples

• •Instagram Post (Product Feature): Forge your joy! 🔥 Our new collection of [Product Type, e.g., 'Resin Queer Joy Earrings'] just dropped – handmade with love and defiance by [Artist's Name/Collective]. Wear your art, speak your truth. Link in bio. #TransArt #QueerJoyIsPower #SpookyHaus #HandmadeRevolution
• •TikTok Video Concept (Community Call): Video showing various artists working, with text overlay: We're The Spooky Haus - a trans art collective. We're building community, one creation at a time. ✨ Show us YOUR art! Tag us & use #SpookyHausCoven. Let's lift each other up! #TransIsBeautiful #QueerArtists #ArtCollective
• •Website Banner (Homepage): The Spooky Haus: Amplifying Trans and Queer Voices Through Art. Shop handmade. Support TGNC creators. Join our community.
• •Email Newsletter Snippet (Event Promotion): Hey Spooky Fam! 🖤 Get ready for Art Jam! Join us on [Date] for a day of creation, connection, and community empowerment. Let's make some magic together. All TGNC artists and allies welcome. Details & RSVP: [Link] #ArtJam #TGNCCommunity #SpookyHausEvents
• •Product Description (Activist Product): [Product Name, e.g., 'Resist & Exist Pin Set']: Wear your values. This handmade pin set is more than an accessory – it's a statement. Crafted by queer hands for a future where all of us are free. A portion of proceeds supports [Specific TGNC Initiative]. #ArtAsActivism #TheSpookyHaus #QueerResistance