Brand Tone

Educational, Informative, Inspirational, Empowering, Authentic, Relatable, Nurturing, Caring, Modern yet Rooted

Brand Values

• •Nature & Natural Ingredients
• •Ancestral Wisdom & Tradition
• •Scientific Innovation
• •Authenticity & Self-Connection
• •Quality & Efficacy
• •Sustainability & Conscious Beauty
• •Inclusivity & Diversity
• •Empowerment

Best Practices

• •Embrace "Ancestral Wisdom, Modern Science": Always weave in the duality of respecting ancient traditions/natural ingredients while highlighting scientific backing and efficacy. This is your core differentiator.
• •Speak with "Nurturing Empowerment": Use language that is caring, supportive, and focused on healing and nourishment, but also empowers the user to feel confident and connected to their unique beauty. Avoid overly clinical or aggressive marketing terms.
• •Maintain an "Authentic & Inclusive Voice": Be genuine. Incorporate storytelling, especially around the founder's heritage and the brand's origins when appropriate. Use inclusive language that resonates with a diverse audience. Consider a thoughtful mix of English and Spanish for broader appeal where relevant (e.g., social media).
• •Focus on "Ritual & Connection": Frame product use not just as a routine, but as a meaningful ritual – a moment for self-connection and honoring oneself. Use evocative language that appeals to the senses and the experience of using the products.
• •Educate with "Inspirational Clarity": Provide clear information about ingredients, benefits, and how to use products, but do so in an inspiring way that connects back to the brand's values of natural beauty, health, and well-being. Avoid jargon where simpler, more evocative terms can be used.

Social Perception

Positive customer feedback, Appreciation for natural/ancestral approach, Seen as high quality, Engaged community (especially on TikTok), Trustworthy

Copy Examples

• •Unlock ancient secrets for modern radiance. ✨ Our Prickly Pear Awakening Serum blends nature's resilience with scientific precision to hydrate, soothe, and reveal your skin's inherent glow. Connect with your roots, illuminate your essence. #TotemicaBeauty #AncestralSkincare #ModernRituals #NaturalGlow
• •Tired of skincare that feels like a chemical experiment? 🧪🌿 At Totemica Beauty, we believe in the power of the earth. Our formulas, born from ancestral wisdom and perfected by science, nourish deeply for a visibly healthy, vibrant complexion. Rediscover what it means to truly care for your skin. Learn more about our 4-Step Ritual. [Link] #TotemicaBeauty #NatureMeetsScience #ConsciousSkincare
• •Skin so good, it's a ritual. 🧖‍♀️✨ Our Jojoba Oil Glow Elixir is your new self-care obsession. Just a few drops to seal in moisture and wake up to that ancestral glow-up! How do you make your skincare a sacred moment? Tell us below! 👇 #TotemicaRitual #GlowFromWithin #SkincareAsSelfcare #NaturalBeauty
• •More than just skincare, Totemica is a journey back to essence. We honor the timeless wisdom of our ancestors, blending potent natural ingredients with innovative science to create rituals that not only transform your skin but also reconnect you to your authentic beauty. Experience the harmony. [Shop Our Collections] #TotemicaJourney #AuthenticBeauty #EmpoweredByNature
• •Immerse your skin in the wisdom of the desert with our Resurrection Desert Cream. This deeply restorative moisturizer, infused with potent botanicals and modern hydrators like hyaluronic acid, revives tired skin, locks in essential moisture, and fortifies your natural barrier. Embrace lasting hydration and a touchably soft, resilient glow that speaks of nature's power and scientific care. Vegan, cruelty-free, and consciously crafted.